My boutique branding agency, Magnetic Ideas worked with legal recruitment firm Kinsella Legal, based in the City of London. We created bespoke print and digital ads, banners and emails, with a focus on engagement and driving response. We created concepts, design and copywriting for content
When I ran my boutique branding agency (Magnetic Ideas), we did extensive work with SMEs and start-ups, including luxury copywriting for family brands. This brand creation project was for a high-end nursery umbrella group. I wanted the brand to stand out among most nursery logos
I've written copy for several jewellery brands, writing a range of materials: brand refinement (mission, values, tagline, tone of voice guidelines, product naming, launch campaign, marketing copy and blogs). Unfortunately, NDAs prevent my sharing this work publicly at this time, but I am happy to
As a brand copywriter, I have helped developed brands and written website and marketing copy for a range of therapists, psychotherapists, counsellors and coaches in Central London and the US. I recently completed a website for a prominent psychotherapist in London Bridge, including several blogs
For several years, I wrote copy and providing marketing support for Pullens Yards and Pullens Open Studios. Pullens Yards are a community of purpose-built studios in three yards, built in the late 1880s for craftspeople. Over the years, they have hosted lace makers and cabinet
In 2022, I was approached by the founder and CEO of a fine art shipping company with a sustainability element, to help refine their copy and messaging. I wrote B2B copy for their website, two marketing email series and several blogs, and I edited a
This high-end travel startup needed to create a sophisticated brand for their target audience and launch product: a round-the-world private jet tour of the world's most spectacular golf destinations, from Pebble Beach, California to Barnbougle Dunes in Tasmania, with stops in Fiji, Hawaii, Las Vegas,
I took on a six-month contract as Content Manager for easyProperty, and while there, was asked to manage the design team as well. I and my team created web copy, brand copy and performance marketing copy for both the residential and leaseholder arms of the
