As a luxury lifestyle copywriter based in London, I work closely with prestigious brands and ambitious start-ups. I also provide white-label copy for branding, design and communications agencies and their high-profile global clients.
COPY FOR HERITAGE LUXURY BRAND COLE & SON
COPY FOR LUXURY EMEA AGENCY MAISON PYRAMIDE
COPY FOR UNIQUE LUXURY TRAVEL EXPERIENCES
COPY FOR HERITAGE LUXURY BRAND ASPREY
COPY FOR LUXURY ROMANTIC TRAVEL DESTINATIONS
COPY FOR ICONIC FRESHWATER AND CULTURED PEARLS
WHAT IS LUXURY?
Luxury has different connotations, depending on the customers’ demographics, locale, culture and personal preferences.
While some people love flaunting extravagant purchases and designer labels, others prefer a more subtle approach. For some customers, service and comfort are the main priority, whether that means a luxury apartment with five-star concierge service or home theatres and automated mood lighting and pool pre-heating. For others, the temptation of the latest sustainable tech is irresistible.
For many millennials, luxury fashion is highly personalised. They often mix well-known labels with trendy up-and-coming names to craft their own individual style.
Professional luxury lifestyle copywriting can help your brand attract HNWI and U/HNWI.
Luxury is a necessity that begins where necessity ends.
- Coco Chanel
Luxury is in each detail.
- Hubert de Givenchy
For me, luxury is intelligence and quality.
- Philippe Starck
I’m a man of simple tastes – I’m always satisfied with the best.
- Oscar Wilde
For me, true luxury can be caviar or a day with no meetings, no appointments and no schedule.
- Michael Kors
The greatest luxury is being free.
- Manolo Blahnik
MIAMI TO MONTENEGRO
Copywriting for luxury brands and consumers around the globe, from Barcelona to Bermuda, London to St Lucia, Saudi Arabia to Seattle.
CONNECT WITH LUXURY CONSUMERS
To achieve your objectives, start by focusing on your distinct audience.
Luxury consumers aren’t a monolith. An expert luxury lifestyle copywriter can help you tease out the particular aspects of your products and services that appeal to your exact target customers. We will then prioritise the messaging to connect with them.
