As a luxury lifestyle copywriter based in Central London, I work with prestigious brands and provide white-label copy for agencies and their high-profile global clients.
As an expert international copywriter, I can help you build a genuine and credible connection with your luxury audience, to articulate your salient benefits, meet your customers’ high expectations and satisfy their needs.
As a luxury lifestyle copywriter in London, I love working closely with clients to craft new messaging and campaigns. I work on brand development and product launches, or help heritage brands refresh their brand style, breathing new life into the way they connect with customers.
COPY FOR HERITAGE LUXURY BRAND COLE & SON
COPY FOR LUXURY EMEA AGENCY MAISON PYRAMIDE
COPY FOR HERITAGE LUXURY BRAND ASPREY
COPY FOR ICONIC FRESHWATER AND CULTURED PEARLS
COPY FOR LUXURY ROMANTIC TRAVEL DESTINATIONS
BRAND COPY FOR MEN’S BODY WASH
WEB COPY FOR LUXE TRAVEL BRAND
COPY FOR UNIQUE TRAVEL EXPERIENCES
COPYWRITING FOR THE SUPERYACHT LIFESTYLE
COPY FOR LUXE RESTAURANTS AND FOOD BRANDS
COPY FOR BRAND-BUILDING AGENCY IN EMEA
COPY FOR EXCLUSIVE MARINA RESIDENCES AND AMENITIES
WHAT IS LUXURY?
Luxury has different connotations, depending on the customers’ demographics, locale, culture and personal preferences.
While some people love flaunting extravagant purchases and designer labels, others prefer a more subtle approach. For some customers, service and comfort are the main priority, whether that means a luxury apartment with five-star concierge service, a lavish home cinema, or automated mood lighting and pool pre-heating. For many, the true luxury is time. Time for personal wellbeing, meaningful pursuits or adrenaline-fuelled adventures.
For many millennials, luxury fashion is highly personalised. They often mix well-known labels with trendy up-and-coming names to craft their own individual style.
Professional luxury lifestyle copywriting can help your brand attract HNWI and UHNWI.
Luxury is a necessity that begins where necessity ends.
- Coco Chanel
Luxury is in each detail.
- Hubert de Givenchy
For me, luxury is intelligence and quality.
- Philippe Starck
I’m a man of simple tastes – I’m always satisfied with the best.
- Oscar Wilde
For me, true luxury can be caviar or a day with no meetings, no appointments and no schedule.
- Michael Kors
The greatest luxury is being free.
- Manolo Blahnik
LET’S TALK
Let’s meet – in person
(Central London) or via
Zoom, Teams or telephone.