I've written copy for several jewellery brands, writing a range of materials: brand refinement (mission, values, tagline, tone of voice guidelines, product naming, launch campaign, marketing copy and blogs). Unfortunately, NDAs prevent my sharing this work publicly at this time, but I am happy to
My boutique branding agency, Magnetic Ideas created the brand identity for ThinkPattern: a business leadership coaching company. It was very interesting to learn about the client’s approach to leadership coaching, psychology and performance improvement, particularly in terms of helping engineers and tech people adapt to
For several years, I wrote copy and providing marketing support for Pullens Yards and Pullens Open Studios. Pullens Yards are a community of purpose-built studios in three yards, built in the late 1880s for craftspeople. Over the years, they have hosted lace makers and cabinet
This high-end travel startup needed to create a sophisticated brand for their target audience and launch product: a round-the-world private jet tour of the world's most spectacular golf destinations, from Pebble Beach, California to Barnbougle Dunes in Tasmania, with stops in Fiji, Hawaii, Las Vegas,
I took on a six-month contract as Content Manager for easyProperty, and while there, was asked to manage the design team as well. I and my team created web copy, brand copy and performance marketing copy for both the residential and leaseholder arms of the
My boutique branding agency, Magnetic Ideas completed a rebrand for Profile Protection, a high-end security firm offering discreet protection for commercial venues and private clients. We created a handsome and understated brand that communicated strength and confidence, with a website and printed materials.
As Creative Director of Honeymoon magazine (based in Miami) from 1995-1999, then as a Features Editor at a magazine in London from 1999-2005 and as a copywriter since 2005, I have written extensively about luxury hotels, resorts and destinations, from Mexico and Miami to London,
I have written copy for several projects related to BIDs (business improvement districts), including for the means, a placemaking agency. For them I wrote copy for TfL encouraging walking in the Southwark/Bankside area, and copy for the BID in Brixton. I currently write copy for