BRAND COPY FOR PSYCHOTHERAPISTS & CORPORATE TRAINING FIRMS
As a brand copywriter, I have helped developed brands and written website and marketing copy for a range of therapists, psychotherapists, counsellors and coaches in Central London and the US. I recently completed a website for a prominent psychotherapist in Victoria, including several blogs about therapy. I have written copy ad content for leadership development courses and in-house trainings for businesses and not-for-profits in Miami and London.
My boutique branding agency, Magnetic Ideas created the brand identity for ThinkPattern: a business leadership coaching company. It was very interesting to learn about the client’s approach to leadership coaching, psychology and performance improvement, particularly in terms of helping engineers and tech people who’ve been promoted to senior positions adapt to management roles. I worked with my two colleagues on the project, from initial client meeting to completion. The concept about unlocking rigid patterns of thought that hold people back, in order to allow new ways of thinking and more productive behaviour. Brand name and strategy: Jessica Rimmer. Art Direction: Sabina Hassan. Brand copy, web copy and marketing copy: me.
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Category
business, website copywriting