BRAND COPY FOR PSYCHOTHERAPISTS & CORPORATE TRAINING FIRMS

I have written brand and website copy for a range of therapists, counsellors and coaches in London and the US, including a prominent psychotherapist based in Central London, whose new website I am completing. I have written for leadership development courses and in-house trainings for various businesses and not-for-profits, including in Miami and in London.

My boutique branding agency, Magnetic Ideas created the brand identity for ThinkPattern: a business leadership coaching company. It was very interesting to learn about the client’s approach to leadership coaching, psychology and performance improvement, particularly in terms of helping engineers and tech people who’ve been promoted to senior positions adapt to management roles. I worked with my two colleagues on the project, from initial client meeting to completion. The concept about unlocking rigid patterns of thought that hold people back, in order to allow new ways of thinking and more productive behaviour. Brand name and strategy: Jessica Rimmer. Art Direction: Sabina Hassan. Brand copy, web copy and marketing copy: me.

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