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yacht toys

COPYWRITING
FOR THE
HNWI
LIFESTYLE

I write brand and marketing copy aimed at international U/HNWI seeking the ultimate lifestyle. This means superyachts (with toys), waterfront residences, exclusive restaurants, clubs and amenities, and immersive entertainment. The lifestyle is about maximum enjoyment of leisure time, with seamless ease and service at every

Luxury beauty copywriting

LUXURY BEAUTY COPYWRITING

I write brand and marketing copy for a range of luxury beauty brands and retailers. Recently I've been writing about science-based luxury beauty brands in the US,  established brands with high-end clientele, including Hollywood celebrities. I've also written about beauty brands designed for a range

Woman in swimming pool

Luxury lifestyle copywriting

I write copy for luxury property clients, including high-end real estate developers, award-winning lighting and interior design brands, architects, antiques dealers, bespoke turnkey construction companies and property investment portfolios. I've also been involved in rebranding projects and B2B and B2C marketing comms for property brands.

Brand copy for contemporary office premises in the US.

BRAND DEVELOPMENT FOR B2B PROPERTY DEVELOPER

Working with Signature Creative in LA, I helped shape the branding and messaging for a property developer undertaking a major business property in one of the top US cities for business. This was a philosophical exercise, in addition to a branding one. What does an

businesswoman

COPY FOR PROFESSIONALS

COPY & TONE OF VOICE & BRAND MESSAGING FOR PROFESSIONAL AUDIENCES Refine your brand message and focus on how your B2B clients perceive and respond to your brand. Your business website and marketing outreach needs to ring true and reassure professional audiences of your credibility and

Copy for family audiences

COPY FOR FAMILY AUDIENCES

LET'S TALK Tell me your precise needs – in person (Central London) or via Zoom, Teams or telephone. [/vc_column_text]