May 30, 2022
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May 30, 2022
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COPY FOR PROPERTY DEVELOPERS & ARCHITECTS
May 23, 2022
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COPY FOR PRIVATE JET TOUR COMPANY
This high-end travel startup needed to create a sophisticated brand for their target audience and launch product: a round-the-world private jet tour of the world’s most spectacular golf destinations, from Pebble Beach, California to Barnbougle Dunes in Tasmania, with stops in Fiji, Hawaii, Vegas, Bermuda, Dubai and more.
My boutique branding agency, Magnetic Ideas, created business cards, a polished welcome pack, a website and microsite, even vehicle branding for cars and planes. I wrote all the copy, including a 52-page brochure, liaising with hotels and PR agencies to ensure accurate and enticing copy for some of the most sought-after hotels and golf courses on earth.
Details were key, as these customers know their golf. Since I once shot a humiliating 103 in Jamaica, I studied up on golf course architecture, and learned my way around a dogleg, through blind tees, tricky hazards and across stunning clifftop greens.
May 23, 2022
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LUXURY TRAVEL COPYWRITING
Luxury and aspiration mean different things to different travel audiences. Age, geography and income tell only part of the story. Different travel brands target different niche audiences within the luxury travel sector.
When your brand audience includes ultra- and high-net-worth audiences, you need an experienced luxury travel copywriter. As a seasoned copywriter and branding professional with over 20 years’ experience, I can craft brand and marketing copy that aligns with your strategic objectives. This often means a sophisticated approach and rich storytelling, rather than a keyword-heavy hard sell.
Let’s discuss how we can sharpen up your luxury travel brand’s copywriting.
May 23, 2022
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COPY FOR LUXURY PROPERTY IN MONTENEGRO
I currently work with Luštica Bay, a prestigious property development in Montenegro, copywriting for marketing, brand and content.
Set along the breathtakingly beautiful Luštica peninsula, this thriving international community is the result of a well-considered joint venture between Orascom and the Government of Montenegro. Luštica Bay is attracting attention and visitors, and include five-star hotel The Chedi Luštica Bay, glamorous villas, luxury apartments, private beaches, and soon, two marinas, a signature 18-hole golf course, and schools for the year-round residents’s children.
May 23, 2022
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BRAND COPY FOR MEN’S BODY WASH
I was approached by an entrepreneur in New York who wanted help with a new grooming product: luxury body wash for men.
He had already named his brand and needed extensive brand copy, including investor decks. He wanted attention-grabbing, sensuous and somewhat cheeky boilerplate and marketing copy for his male target audience, with gay men as a priority customer persona.
I decided we should veer towards unapologetically masculine (though not at all toxic) and came up with a new tagline for launch: Masculinity is not a dirty word.
May 23, 2022
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COPYWRITING FOR LUXURY DESIGN HOUSE, COLE & SON
I recently worked with Cole & Son, one of the UK’s premier design houses (from 1875, by appointment to Her Majesty The Queen), providing copy around the launch of their latest collaboration with luxury African lifestyle brand, Ardmore. For this project, the target audience is quite sophisticated, with a detailed knowledge of Ardmore ceramics. The copy needed fine art knowledge and expertise – and as my first university degree is in art, I found it an absolute pleasure to write.
May 23, 2022
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UK (& US) CITIZEN, BASED IN CENTRAL LONDON
May 23, 2022
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I lived and worked in South Beach and Coconut Grove, Miami
May 23, 2022
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