Hi.
I’m
Miranda
Newsom.
Originally from the coast of North Carolina, I’ve lived in London since 1999 and am a dual citizen (US & UK). My entrepreneurial family – real estate, restaurants and retail – shaped my understanding of the work ethic, from rolling up my sleeves at age 10 as an assistant dishwasher in our waterfront restaurant to a hot summer of roofing after uni. Watching them launch new ventures gave me perspective on the hard graft, creative flair and passion required to build a new, meaningful and successful enterprise.
I spent several happy years in Miami, working in design in the fashion industry, at a non-profit org for the deaf (improving my ASL), then as Creative Director of a travel magazine for five years. As well as designing layouts and managing photo shoots (including at the Delano South Beach and in The Bahamas), I began to write ads, advertorials and features.
On a press trip to London, I met my future husband, and when I moved here permanently, in 1999, I acquired a role as Features Editor – along with a rather unusual outfit for our 18th-century-style wedding. I live in Zone 1 and thrive on the culture and dynamic buzz of the city.
I’M ONE OF THOSE
ELUSIVE ‘UNICORNS’…
…a writer who started out in design, with a BA in art and in graphic design.
.
I approach copy holistically, using words and images to build an interesting, credible – and emotional – story.
BRINGING YOUR STORY TO LIFE
I care deeply about the art – and craft – of copy. Because of my design background, I deliver added value for clients, weaving message and imagery together to help a story unfold.
I also care about the purpose of the copy, ensuring it matches a client’s needs and exceeds their expectations. What will the reader feel – and what actions can we prompt them to take? I craft highly polished copy that fits the brand, tone, concept and format, whether a digital ad campaign or printed brochure.
PROPERTY IS IN MY BLOOD
Some of my favourite work involves crafting copy for new or revitalised properties, in London, Europe, the US and beyond.
When you grow up in coastal North Carolina (some of the most beautiful real estate on earth) the property obsession hits early – and deep.
SEE MY PROPERTY WORK
COPYWRITING
I bring brands to life with expert copy. Copy that chimes with your target audience. Copy that sounds like a real person – not AI. Copy that generates an emotional response and real connection. A connection that boosts leads and turns customers into ambassadors.
TONE OF VOICE
I consult with brands to create Tone of Voice Guidelines, guiding principles to help your in-house team or agency, with a voice that reflects your brand values and enhances the customers’ perception and experience of owning your product or using your services.
BRAND CONSULTANCY
With a design background and experience running a branding agency, I work with entrepreneurs to launch new brands or refresh existing brands. I design and write brochures and websites, or plan the look-and-feel, then hand over to an agency for launch.
AMERICAN ENGLISH
OR
BRITISH ENGLISH
As a dual citizen (US and UK) based in Central London, I specialise in British and/or American English, tailored for discerning global audiences.