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MARKETING COPYWRITER
IN CENTRAL LONDON

MARKETING COPYWRITER FOR DISTINCTIVE BRANDS

How can the right marketing copywriter help you connect with your customers –
and convince them to buy your products or services?
We can position your brand to attract the U/HNW clientele you seek, with focused copywriting that generates demand – without diminishing the brand.

AMUSE, SURPRISE, DELIGHT

Emotion is the secret weapon for luxury marketing. Tell meaningful stories, make connections, create happy moments and memories.

A QUALIFIED MARKETING COPYWRITER
WHO INSPIRES (SALES)

Whether your brand is luxury or not, the emotions stirred are similar.
A customer can find joy in buying a snack – or a 400-foot yacht.
OK, perhaps a little more joy with the yacht (but not necessarily).

Build a consistent and effective brand story, whatever your sector.
Then apply intelligent strategies to get your message in front of the right audiences.

REFINE YOUR MARKETING

Does your marketing attract the high-end clients you’re aiming for?
If not, get in touch.

EMAIL ABOUT YOUR MARKETING COPY
PHONE TO DISCUSS YOUR MARKETING

SEASONED MARKETING COPYWRITER

WITH INTERNATIONAL EXPERTISE

I bring a balance of quality, style and strategy to your marketing copy.

 

Since 2019, I have specialised in copywriting for luxury brands. I work directly with clients, including international property developers and with agencies on projects in London, LA, Miami, Houston, MENA and Europe.

 

My extensive background includes design and branding – bringing added value to your marketing copy. My first ‘big job’ was as the Creative Director of a magazine in Miami. Later, I moved back to London to work as a Features Editor in Soho, incorporating my experience with imagery and design into the craft of writing. Later, I founded a small agency, helping ambitious start-ups develop new brands and market them.

 

I was Head of Copy and Creative Lead at Gousto for their major rebrand in 2017 and in 2018. At Gousto, all product development and marketing strategy (acquisition and retention) is founded on data science, to ensure maximum success – and maximum customer satisfaction.

 

Now I write compelling copy for a range of luxury sectors.

yacht toys

COPYWRITING
FOR THE
HNWI
LIFESTYLE

Copy for heritage luxury brands

COPY FOR ICONIC BRITISH BRAND, ASPREY

botanika villa lustica bay

COPYWRITING FOR LUXURY VILLAS

p66 indigo

COPY FOR PRIME WATERFRONT RESIDENCES

p66 luxury copywriting property south marina

COPYWRITING
FOR THE
SUPERYACHT
LIFESTYLE

Abercrombie & Kent africa

TOV GUIDELINES FOR LUXURY RESORTS

luxury property copywriting

COPY FOR RESORT DEVELOPERS

la-casa-que-canta-519

EDITORIAL & AD COPY FOR LUXURY HOTELS AROUND THE WORLD

REFINE YOUR MARKETING COPYWRITING

GET IN TOUCH

YOUR MARKETING
MUST RESONATE
WITH YOUR TRIBE…

But who are they?

STEP 1: DEFINE YOUR AUDIENCE

Ensure your marketing messaging, language and style resonates with your target customers:
U/HNW consumers, families or the C-suite, in the UK, US, Europe or beyond.

Woman in swimming pool

LUXURY BRAND COPYWRITING

Copy for family audiences

COPY FOR FAMILY AUDIENCES

businesswoman

COPY FOR PROFESSIONALS

international copywriting

COPY FOR INTERNATIONAL AUDIENCES

TALK WITH AN EXPERT MARKETING COPYWRITER

 

Let’s meet in person (I’m based in Somerset House) or via Zoom, Teams or telephone to discuss your plans and goals for your brand.

EMAIL