How can the right marketing copywriter help you connect with your customers –
and convince them to buy your products or services?
We can position your brand to attract the U/HNW clientele you seek, with focused copywriting that generates demand – without diminishing the brand.
AMUSE, SURPRISE, DELIGHT
Emotion is the secret weapon for luxury marketing. Tell meaningful stories, make connections, create happy moments and memories.
A QUALIFIED MARKETING COPYWRITER
WHO INSPIRES (SALES)
Whether your brand is luxury or not, the emotions stirred are similar.
A customer can find joy in buying a snack – or a 400-foot yacht.
OK, perhaps a little more joy with the yacht (but not necessarily).
Build a consistent and effective brand story, whatever your sector.
Then apply intelligent strategies to get your message in front of the right audiences.
I bring a balance of quality, style and strategy to your marketing copy.
Since 2019, I have specialised in copywriting for luxury brands. I work directly with clients, including international property developers and with agencies on projects in London, LA, Miami, Houston, MENA and Europe.
My extensive background includes design and branding – bringing added value to your marketing copy. My first ‘big job’ was as the Creative Director of a magazine in Miami. Later, I moved back to London to work as a Features Editor in Soho, incorporating my experience with imagery and design into the craft of writing. Later, I founded a small agency, helping ambitious start-ups develop new brands and market them.
I was Head of Copy and Creative Lead at Gousto for their major rebrand in 2017 and in 2018. At Gousto, all product development and marketing strategy (acquisition and retention) is founded on data science, to ensure maximum success – and maximum customer satisfaction.
Now I write compelling copy for a range of luxury sectors.
COPYWRITING FOR THE HNWI LIFESTYLE
COPY FOR ICONIC BRITISH BRAND, ASPREY
COPYWRITING FOR LUXURY VILLAS
COPY FOR PRIME WATERFRONT RESIDENCES
COPYWRITING FOR THE SUPERYACHT LIFESTYLE
TOV GUIDELINES FOR LUXURY RESORTS
COPY FOR RESORT DEVELOPERS
EDITORIAL & AD COPY FOR LUXURY HOTELS AROUND THE WORLD
Ensure your marketing messaging, language and style resonates with your target customers:
U/HNW consumers, families or the C-suite, in the UK, US, Europe or beyond.