BRAND COPYWRITER
IN LONDON

How do you find the unique story at the heart of your brand?

As a brand copywriter whose heart is nestled cosily beside the storytelling fire, I’ll help you find the elusive je ne sais quoi to make your brand stand out – and make people care.

COMPELLING BRAND COPYWRITING

Much of my work is in luxury, but the emotions are similar, whether you’re finding joy in buying a snack – or a 400-foot yacht. OK, maybe the yacht makes you a little happier – but not necessarily.

Build a consistent and effective brand story – whatever your sector.

With a deep background in art, design and branding, I think visually, crafting copy that aligns with your imagery style – or helping your style evolve.

My first two degrees are in art, communications and graphic design – and I can’t even draw. How did I manage? I was brilliant in the critiques, bringing in ideas from my studies in language, literature and philosophy – which should have been a sign to switch to a writing degree. What intrigued me about art was the message – and the power of the visual medium. When I transitioned from design to editorial (from Creative Director of a magazine in Miami to a Features Editor in London), I brought my experience with imagery and design to the craft of writing.

Your brand story – including copywriting with distinctive flair – is a vital part of your brand identity, and will enhance the experience of owning your product, living in your property development or buying your services.

Ensure your messaging, language and tone resonate with your target customers –
whether they are U/HNW consumers, families or the C-suite, in the UK, US, Europe or beyond.

What makes a purchase resonate? What convinces us that THIS product or service will improve our lives? Humans are tribal. We think we’re rational, but we’re driven by emotion. We want to stand out – and to belong. We want the thrill of taking risks – and the comfort of safety.

It’s crucial to understand your audience and their various drivers. Your brand story – including copywriting with distinctive flair – is a vital part of your brand identity, and should enhance the experience of owning, using, eating, wearing or driving your product, living in your property development or accessing your services.

Your brand’s storytelling will benefit from inspired – and practical – brand messaging and tone of voice guidelines. Starting with a consistent foundation helps everyone in your team speak in a unified voice.

I’ve written inspiring brand narratives and comprehensive brand guidelines for international companies, crafting brand language that chimes with the company values, resonates with customers and feels credible for internal teams.