Since early 2023, I worked extensively with Signature Creative agency in LA, particularly on Pier Sixty-Six, a luxury superyacht marina development in Fort Lauderdale, Florida. In addition to the legendary marina, there will be a select collection of prime waterfront condominum residences, as well as
Luxury copywriting for private clubs, restaurants, luxury event planners, food brands, and culinary concepts that form part of resort and prime residential offerings. Experience includes brand and marketing copy, TOV guidelines and editorial, writing about fine dining, exceptional wines and spirits, bespoke private catering and
I've written brand and marketing copy aimed at international U/HNWI who seek the ultimate lifestyle. Superyacht owners can take their pick of illustrious waterfront destinations and immersive local entertainment, dining and leisure opportunities. It's essential that your brand takes a bespoke approach to copy, tailoring
I’ve written copy for Maison Pyramide, a brand-building agency who help MENA-based luxury brands connect with international retailers, such as Harvey Nichols. The agency is uniquely connected with the luxury millennial consumer segment in MENA, and hosts illustrious launch events as well as helping brands
For several years, I’ve been working closely with Luštica Bay, an innovative development on Montenegro’s coast. This thriving new town is a joint venture between Orascom and the Montenegrin government. The overarching vision is to create an integrated destination (instead of disparate high-rise developments) in
As Creative Director of Honeymoon magazine from 1995-1999 and then a Features Editor in London from 1999-2005 and since then as a strategic luxury6 copywriter, I have written extensively (editorial, brand and marketing) for travel destinations and experiences, particularly for the UHNWI market. HNW customers
During 2020-2021, I wrote copy for luxury lifestyle brand Asprey. The esteemed luxury design house creates highly desirable luxury gifts, handbags, jewellery and is known for luxurious silver and crystal products. I crafted a range of copy for marketing campaigns and product descriptions, including for