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LUXURY COPYWRITER
IN LONDON

ELEVATE YOUR BRAND

 

Take your brand to the next level, with a luxury copywriter who works with prestigious luxury brands and ambitious entrepreneurs, as well as branding, design and communications agencies. Gain added value from decades of experience with high-profile global clients across a range of sectors.

BRAND GUIDELINES FOR ABERCROMBIE & KENT’S LUXURY RESORTS

COPYWRITING FOR LUXURIOUS TRAVEL DESTINATIONS AROUND THE WORLD

luxury lifestyle copywriter

COPY FOR ASPREY’S LUXURY HANDBAGS

luxury copywriter in london

COPYWRITING FOR ASPREY’S LUXURY SILVER AND CRYSTAL

EDITORIAL & AD COPY FOR LUXURY HOTELS AROUND THE WORLD

luxury property copywriting

COPY FOR PROPERTY DEVELOPERS & ARCHITECTS

MIAMI TO MONTENEGRO

 

Expert copywriting for clients and agencies around the globe, from London to LA, Saudi to Seattle.

REFINE YOUR LUXURY COPYWRITING

Expert copywriting for clients in a variety of sectors: luxury property, travel and lifestyle, financial services, psychology, arts and culture, design, fashion, beauty, food and more.

 

This breadth provides a depth of understanding across a range of disciplines, industries and target markets – giving clients added value.

WHAT IS LUXURY?

Luxury means different things to different people – conspicuous extravagance… or understated elegance. Some customers prioritise seamless service, others seek quality, lasting value or sustainability.

 

For millennial consumers, luxury is highly personalised. They mix and match traditional labels with up-and-coming names to curate their own brand of unique style.

 

Choose a luxury copywriter in London with serious credentials, to help your brand attract HNWI and U/HNWI.

CREATIVE & COMPELLING COPY

SEASONED LUXURY COPYWRITER IN LONDON

 

With 20+ years’ experience in branding, marketing, editorial and design, I deliver effective brand messaging and polished campaigns. Get professional website copy, print and packaging copy, plus strategic brand copy and tone of voice guidelines.

WRITING FOR THE LUXURY AUDIENCE

Get copywriting that resonates with your target customers – the messaging, tone and language that are appropriate, whether your clientele are U/HNW consumers, families or the C-Suite, in the UK, US, Europe or MENA.

COPY FOR U/HNWI AUDIENCES

international copywriting

COPY FOR INTERNATIONAL AUDIENCES

b2b copywriting

COPY FOR PROFESSIONAL AUDIENCES

luxury copywriting in London

COPY FOR FAMILY AUDIENCES

TALK WITH AN EXPERT LUXURY COPYWRITER

I’d love to discuss your plans and goals for your brand and business.

CALL OR EMAIL

LUXURY SECTORS

Choose a luxury copywriter with experience across a broad range of industries.

LUXURY GOODS & LIFESTYLE

Sophisticated copy and comms for distinguished and heritage brands in lifestyle, travel & leisure, beauty, fashion, property, interiors and more.

 

In-depth knowledge about luxury brands expanding into new markets (such as the US or EMEA), and about brands improving their ESG performance with respect to sustainability and ethical practices.

PROPERTY

Extensive copywriting experience for high-end developers and architects, lighting firms, furniture and interiors brands and property investment firms.

 

Detailed knowledge of placemaking, sustainable construction and luxury interior design.

FAMILY-FRIENDLY BRANDS

A professional luxury copywriter with experience writing for family audiences: mums-to-be and families with young children or teenagers.

 

Detailed expertise with pregnancy, childbirth and child psychology, as well as education, tech, fashion, leisure and entertainment.

LUXURY TRAVEL

Extensive travel copywriting expertise, for travel brands, publications, websites, destinations and hotels.

 

Particular expertise in advertising and marketing concepts and campaigns, as well as strategic messaging, brand building and tone of voice guidelines.

SUSTAINABILITY & ESG

Extensive experience with white-label copywriting for sustainability comms agencies, plus direct work with companies on their ESG comms. Get help clarifying your ESG approach and highlighting your successes, on your carbon-reduction journey, sustainable transport or renewable energy. Or broaden your talent pool with comms that appeal to a wider range of potential employees.

 

Specialist knowledge of sustainable building projects, placemaking and luxury home design.