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Luxury copywriter in London

ELEVATE
YOUR
BRAND

As a luxury copywriter based in London, I work closely with heritage and luxury brands and ambitious start-ups. I also work with branding, design and communications agencies, crafting copy for high-profile global brands around the world.

Brand guidelines for Abercrombie & Kent’s luxury resorts

Copywriting for luxurious travel destinations around the world

Copy for Asprey’s luxury handbags

Copy for luxury tour of the world’s top golf courses

Copywriting for Asprey’s luxury silver and crystal

Editorial and ad copy for luxury hotels around the world

WHAT IS LUXURY?

Luxury means different things to different people – conspicuous extravagance… or understated elegance. Some customers prioritise seamless service, others seek quality, lasting value or sustainability.

 

For millennial consumers, luxury is highly personalised. They mix and match traditional labels with up-and-coming names to curate their own brand of unique style.

 

A luxury copywriter with serious credentials can help your brand attract HNWI and UHNWI.

  • Luxury is a necessity that begins where necessity ends.

    - Coco Chanel

  • Luxury is in each detail.

    - Hubert de Givenchy

  • For me, luxury is intelligence and quality.

    - Philippe Starck

  • I’m a man of simple tastes – I’m always satisfied with the best.

    - Oscar Wilde

  • For me, true luxury can be caviar or a day with no meetings, no appointments and no schedule.

    - Michael Kors

  • The greatest luxury is being free.

    - Manolo Blahnik

CREATIVE & COMPELLING COPY

I am a seasoned luxury copywriter with 20+ years’ experience in branding, marketing, editorial and design. I’ve worked in London, Miami and beyond, and with clients around the world. I deliver effective brand messaging and polished campaigns, website copy, print and packaging, as well as strategic tone of voice guidelines.

 

I’ve worked with clients in many sectors: luxury property, travel and lifestyle, financial services, psychology, culture, design, fashion, beauty, food and more. This experience gives me a depth of understanding across a range of disciplines. Clients like you receive added value, in terms of understanding your business, your needs and your audiences.

REFINE YOUR COPY

Get copywriting that resonates with your target audience – the messaging, tone and language that’s right, whether your clients are UHNW consumers, families or the C-Suite, in the UK, US, Europe or EMEA.

Copy for UHNWI audiences

Copy for international audiences

Copy for professional audiences

Copy for family audiences

Copy for UHNW audiences

Copy for international audiences

Copy for professional audiences

Copy for family audiences

GET IN TOUCH

I’d love to hear more about your company and your copywriting project.

CALL OR EMAIL