LUXURY
COPYWRITER
IN LONDON
LUXURY COPYWRITER
ELEVATE YOUR BRAND
Choose an experienced luxury copywriter who works with global branding and design agencies, prestigious clients and visionary entrepreneurs. Gain added value from extensive experience across brand and marketing in a variety of sectors: prime property, elite travel, luxury lifestyle, psychology, arts and culture, design, fashion, beauty, financial services, food and more.
Strategic TOV guidelines and messaging based on deep insights can ensure your copy connects with your discerning luxury audience.
COPYWRITING
COPY FOR ICONIC BRITISH BRAND, ASPREY
COPYWRITING FOR LUXURY VILLAS
COPY FOR PRIME WATERFRONT RESIDENCES
COPYWRITING
FOR THE
SUPERYACHT
LIFESTYLE
TOV GUIDELINES FOR LUXURY RESORTS
COPY FOR RESORT DEVELOPERS
EDITORIAL & AD COPY FOR LUXURY HOTELS AROUND THE WORLD
MIAMI TO MONTENEGRO
Brand copywriting and marketing communications for luxury clients and distinctive agencies around the world.
GET IN TOUCH
REFINE YOUR LUXURY COPYWRITING
Clients gain added value from decades of international copywriting experience across a range of disciplines, industries and target markets.
CREATIVE & COMPELLING COPY
FREELANCE LUXURY COPYWRITER IN LONDON
With 20+ years’ experience in branding, marketing, editorial and design, I deliver effective brand messaging and polished campaigns for clients globally. Get professional website copy, print and packaging copy, plus strategic brand copy and tone of voice guidelines. Get in touch.
WHAT IS LUXURY?
Luxury means different things to different people – conspicuous extravagance… or understated elegance. Many luxury consumers prioritise the seamless service and ease of a concierge lifestyle. Some seek quality or lasting value. And some are interested in maximum pleasure, right here and now – perhaps a sleek superyacht with all the latest toys.
For many UHNWI, the real luxury is time. Time to find meaning in life, time to relax, or time to set off on heart-thumping adventures. For millennial consumers, luxury is highly personalised. They mix and match traditional labels with up-and-coming names to curate their own brand of unique style.
Choose a luxury copywriter in London with serious credentials, to help your brand connect with your U/HNW customers.
WRITING FOR THE LUXURY AUDIENCE
Get copywriting that resonates with your target customers – the messaging, tone and language that are appropriate, whether your clientele are U/HNW consumers, families or the C-suite, in the UK, US, Europe or MENA.
TALK WITH AN EXPERT LUXURY COPYWRITER
Let’s meet in person in Central London (Soho, National Theatre, BFI Bar) or via Zoom, Teams or telephone to discuss your plans and goals for your brand.
EMAIL
LUXURY SECTORS
Choose a luxury copywriter with experience across a broad range of industries.
PROPERTY
Extensive copywriting experience for high-end developers and architects, lighting firms, furniture and interiors brands and property investment firms.
Detailed knowledge of placemaking, sustainable construction and luxury interior design.
LUXURY GOODS & LIFESTYLE
Sophisticated copy and comms for distinguished and heritage brands in lifestyle, travel & leisure, beauty, fashion, property, interiors and more.
In-depth knowledge about luxury brands expanding into new markets (such as the US or EMEA), and about brands improving their ESG performance with respect to sustainability and ethical practices.
FAMILY-FRIENDLY BRANDS
A professional luxury copywriter with experience writing for family audiences: mums-to-be and families with young children or teenagers.
Detailed expertise with pregnancy, childbirth and child psychology, as well as education, tech, fashion, leisure and entertainment.
LUXURY TRAVEL
Extensive travel copywriting expertise, for travel brands, publications, websites, destinations and hotels.
Particular expertise in advertising and marketing concepts and campaigns, as well as strategic messaging, brand building and tone of voice guidelines.
SUSTAINABILITY & ESG
Extensive experience with white-label copywriting for sustainability comms agencies, plus direct work with companies on their ESG comms. Get help clarifying your ESG approach and highlighting your successes, on your carbon-reduction journey, sustainable transport or renewable energy. Or broaden your talent pool with comms that appeal to a wider range of potential employees.