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luxury travel copywriting

COPYWRITING FOR LUXURY SAFARIS IN AFRICA

I have written extensive copy for Sanctuary Retreats, a luxurious collection of boutique safari lodges and impressive tent camps, owned by Abercrombie & Kent. The bespoke safari experiences are extraordinary, with amazing experiences available, from close-up wildlife encounters and small night drives to cycling across

Beauty copywriting London

COPYWRITING FOR LONDON SPA

My boutique branding agency, Magnetic Ideas created a brand refresh for London spa Holistic Beauty. Our new name, Apple & Eve, reflected the idyllic and serene slice of Eden, where women could enjoy pampering treatments to revitalise body and spirit. We created the brand identity,

COPYWRITING FOR INNOVATIVE BARBER BRAND

My boutique branding agency Magnetic Ideas created the branding for Alchemy, a gentlemen barbers brand that wanted to be more: a supportive space for male conversation, solidarity and self-improvement (alongside a glass of fine whiskey). Copy: me, Design: Sabina Hassan.