FREELANCE
COPYWRITER
IN LONDON
As a highly experienced freelance copywriter and brand consultant, I provide expert copy and comms for prestigious branding and design agencies and ambitious businesses. Agencies like having me on call as a ‘fixer’, bringing fresh eyes to a tricky project (or even better, being on board from the start). It doesn’t hurt that I’m just a 15-minute cycle away from most Central London agencies.
I deliver strategic brand and TOV guidelines, polished long copy, snappy headlines, and ghostwritten copy for C-suite execs. Work with an experienced copywriter whose expertise encompasses branding, marketing, design and journalism.
MIAMI TO MONTENEGRO
Over 20 years of copywriting and branding experience working with a range of clients from London to LA, Saudi to Sydney.
FREELANCE COPYWRITING FOR A RANGE OF SECTORS
Sector expertise includes super-prime property, luxury lifestyle, sustainability, tech, arts and culture, high-end restaurants, business, psychology, performance coaching, travel, beauty, financial services and more. This breadth can be very handy for agencies with a range of exacting clients.
FREELANCE COPYWRITING SERVICES
Get professional copywriting services to amplify your brand’s message, authority and selling power.
BRAND COPYWRITING
Select from a full range of brand copywriting services from a highly experienced freelance copywriter, such as brand naming, messaging, TOV guidelines, boilerplates and launch campaigns. Refine your brand messaging to develop a consistent brand presence and articulate benefits that appeal to your specific target audiences.
TONE OF VOICE GUIDELINES
Ensure your brand look-and-feel and voice are consistent and appropriate for your target audiences, aligning with brand strategy and concrete principles. With a background in branding and design, I can advise on the overarching brand development and how the tone of voice can work in harmony with the visuals. Get guidance on brand messaging and tone of voice, so that in-house teams can communicate clearly and on pitch. I can also create compelling statements on mission, vision and values for your comprehensive brand guidelines, in ways that resonate with customers – and internal teams.
WEBSITE COPYWRITING
• PROFESSIONAL WEB COPY
A homepage that instantly highlights your USPs and connects with your target audiences. Help crafting the (often tricky) About Us page so it tells your brand story in a dynamic and compelling way that makes sense to your customer base.
• SEO-OPTIMISED WEB COPYWRITING
Strategic website copy that uses a sophisticated approach to fulfil your brand objectives while also generating traffic and boosting conversions.
• HIGH-CONVERSION LANDING PAGES
Focused web copy that clearly articulates the value of your products/services and prompts responsive action.
• HIGH-CALIBRE PRODUCT DESCRIPTIONS
Luxury goods require more sophisticated storytelling for the online buyer journey. Get intelligent and intriguing product copywriting with rich layers of meaning.
BRAND NAMING & PRODUCT NAMING
Expert support in brand development, including brand and product naming, based on extensive research of your sector and the customer persona.
HIGH-QUALITY CONTENT
• BLOGS & ARTICLES
Strategic content that delivers on your objectives, such as increasing (sticky) web traffic and improving search results.
• GHOSTWRITING FOR THE C-SUITE
Intelligent content that boosts your reputational profile, establishes your brand as a trusted voice in your sector, and builds connections with important influencers, organisations and companies.
PITCHES & PRESENTATION DECKS
Expert crafting of presentation decks: architecture, design and copywriting available. Striking presentations that are thought-provoking and compelling, and built on a firm strategic foundation.
ADVERTISING COPY
A creative freelance copywriter brings the magic – so your brand’s concepts, headlines and ad copy demand attention… but in ways that suit your brand persona and appeal to your clientele.
EDM, EMAILS
Email series aimed at either cold or warm audiences, to build brand awareness, establish a valued connection… or sell.
LET’S TALK
…in person (Central London) or via Zoom, Teams or telephone.
Hello@MirandaWrites.co.uk
+44 (0)7707 462300
ABOUT MIRANDA NEWSOM
I care deeply about the craft of writing, and love bringing words and imagery together to tell a richer story. As a freelance copywriter and brand consultant, I deliver added value, thanks to an international background and experience across branding, marketing and design.
I grew up in an entrepreneurial family (restaurants, shops and property) on the coast of North Carolina, USA. From my first job (assistant dishwasher at age 10 in our waterfront restaurant) to a hot summer of roofing after uni, I learned the value of hard work.
When I first moved to London, I designed presentations for companies such as American Express Bank. Then I headed to Miami and worked as Creative Director of Honeymoon magazine for five years (working in both design and editorial). I returned to London as a Features Editor in Soho, then founded a boutique branding agency, working with ambitious SMEs. I was Head of Copy/Creative Lead at Gousto (the best recipe box company!) during its first major rebrand. I’ve presented branding and marketing workshops at The Business Show and been a guest lecturer at the University of East London. I currently work directly with brands, CEOs and marketing directors as well as writing white-label copy for design, branding and comms agencies around the world.
HOW IS LUXURY COPYWRITING DIFFERENT?
Luxury copywriting is exactly like regular copywriting – except that the customers are more discerning, the stakes are higher, and the consequences of mistakes are potentially more disastrous.
A seasoned luxury copywriter can help ensure your copy and comms are articulate, accurate, appealing and commercially astute.
FREELANCE BRAND COPYWRITER
Refining your brand copy is vital. An experienced freelance copywriter helps you articulate your value proposition clearly, so potential customers instantly ‘get it’. An instant is all you have – web visitors decide within seconds whether your brand is worthy of their time.
I work closely with CEOs, Heads of Brand and Marketing Directors to ensure their core copy is on point: reflecting the brand’s values, mission, style and voice, to build affinity with the target audience.
FREELANCE MARKETING COPYWRITER
Your sales copy needs to work harder – and not necessarily on the hard sell. Connect with your customers via quality content, to build a long-lasting relationship – and sell while maintaining your brand’s prestige.