FREELANCE
COPYWRITER &
BRAND CONSULTANT
As a highly experienced freelance copywriter and brand consultant, I provide strategic copy and comms for prestigious and ambitious businesses.
Raise the bar for your brand and marketing copy and content, with an experienced copywriter across a wide range of sectors: luxury lifestyle, sustainability, tech, property, culture, business, education, psychology & coaching, travel, beauty & fashion, financial services, food, and FMCG.
BRAND COPYWRITING
Select from a full range of brand copywriting from a highly experienced freelance copywriter, including:
• BRAND BOOK
A bespoke and comprehensive guide to all aspects of your brand copy. Can include mission, vision, values, audience analysis, and more.
• BRAND MESSAGING & BOILERPLATES
Refining your brand messaging to articulate benefits that appeal to specific target audiences. A honed ‘elevator pitch’ that is clear and succinct in describing what your business does – and why. These boilerplates (at varying lengths) are instrumental in developing a consistent brand presence and are endlessly useful.
WEBSITE COPYWRITING
• PROFESSIONAL WEB COPY
A homepage that instantly highlights your USPs and connects with your target audiences. Help crafting the (often tricky) About Us page so it tells your brand story in a dynamic and compelling way that makes sense to your customer base.
• SEO-OPTIMISED WEB COPYWRITING
Strategic website copy that uses a sophisticated approach to fulfil your brand objectives while also generating traffic and boosting conversions.
• HIGH-CONVERSION LANDING PAGES
Focused web copy that clearly articulates the value of your products/services and prompts responsive action.
• HIGH-CALIBRE PRODUCT DESCRIPTIONS
Luxury goods require more sophisticated storytelling for the online buyer journey. Get intelligent and intriguing product copywriting with rich layers of meaning.
BRAND NAMING & PRODUCT NAMING
Expert support in brand development, including brand and product naming, based on extensive research of your sector and the customer persona.
HIGH-QUALITY CONTENT
• BLOGS & ARTICLES
Strategic content that delivers on your objectives, such as increasing (sticky) web traffic and improving search results.
• GHOSTWRITING FOR THE C-SUITE
Intelligent content that boosts your reputational profile, establishes your brand as a trusted voice in your sector, and builds connections with important influencers, organisations and companies.
TONE OF VOICE GUIDELINES
Ensure your brand voice is appropriate and consistent. Bespoke guidance on brand messaging and tone, so that in-house teams can communicate clearly and on pitch, based on brand strategy and concrete principles. Guidelines can include DOs & DON’Ts, channel-specific advice and examples, etc.
PITCHES & PRESENTATION DECKS
Expert crafting of presentation decks: architecture, design and copywriting available. Striking presentations that are thought-provoking and compelling, and built on a firm strategic foundation.
ADVERTISING COPY
A creative freelance copywriter brings the magic – so your brand’s concepts, headlines and ad copy demand attention… but in ways that suit your brand persona and appeal to your clientele.
SALES EMAILS
Email series aimed at either cold or warm audiences, to build brand awareness, establish a valued connection… and sell.
FREELANCE BRAND COPYWRITER
Refining your brand copy is vital. An experienced freelance copywriter helps you articulate your value proposition clearly, so potential customers instantly ‘get it’. An instant is all you have – web visitors decide within seconds whether your brand is worthy of their time.
I work closely with CEOs, Heads of Brand and Marketing Directors to ensure their core copy is on point: reflecting the brand’s values, mission, style and voice, to build affinity with the target audience.
FREELANCE LUXURY COPYWRITER
Luxury copywriting is exactly like regular copywriting – except that the customers are more discerning, the stakes are higher, and the consequences of mistakes are potentially more disastrous.
A seasoned luxury copywriter can help ensure your copy and comms are articulate, accurate, appealing and commercially astute.
FREELANCE MARKETING COPYWRITER
Your sales copy needs to work harder – and not necessarily on the hard sell. Connect with your customers via quality content, to build a long-lasting relationship – and sell while maintaining your brand’s prestige.
• Clear, informative, error-free copy is a necessity.
• A channel-based strategy is essential.
• A proficient SEO approach is sensible.
• A professional copywriter is non-negotiable.
ABOUT MIRANDA NEWSOM
I care deeply about the craft of writing, and love bringing words and imagery together to tell a richer story. As a freelance copywriter and brand consultant, I deliver added value, thanks to an international background and experience across branding, marketing and design.
I grew up in an entrepreneurial family (restaurants, shops and property) on the coast of North Carolina, USA. From my first job (assistant dishwasher at age 10 in our waterfront restaurant) to a hot summer of roofing after uni, I learned the value of hard work.
