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FREELANCE
COPYWRITER
IN LONDON

FREELANCE LUXURY COPYWRITER IN CENTRAL LONDON

As a highly experienced freelance copywriter in London, I provide expert copy and comms for prestigious agencies and brands. Agencies like having me on call as a ‘fixer’, bringing fresh eyes to tricky projects (or even better, being on board from the start).

 

As a copy and brand consultant, I deliver strategic brand and TOV guidelines, polished long copy, snappy headlines, and ghostwritten copy for the C-suite. Work with an experienced copywriter whose expertise encompasses branding, marketing, design and journalism and sectors from food to financial services, psychology to sustainability.

MIAMI TO MALLORCA TO MONTENEGRO

 

Over 20 years of copywriting and branding experience working with clients from London to LA, Soho to Sydney.

AUDIENCES: HWNI, INTERNATIONAL, SOPHISTICATED

I tailor copy for specific audiences, whether they’re (U)HNWI, astute C-suite executives, international yacht owners, millennial luxury consumers in MENA, entrepreneurs, busy families – or a blend of traits and niche categories.

COPY FOR U/HNWI AUDIENCES
international copywriting
COPY FOR INTERNATIONAL AUDIENCES
b2b copywriting
COPY FOR PROFESSIONAL AUDIENCES
luxury copywriting in London family-audience-519
COPY FOR FAMILY AUDIENCES

U/HNWI AUDIENCES

INTERNATIONAL

BUSINESS AUDIENCES

FAMILY AUDIENCES

AMERICAN ENGLISH
OR
BRITISH ENGLISH

 

As a dual citizen (US and UK) based in Central London, I specialise in British and/or American English, tailored for discerning global audiences.

 

I’ve lived and worked in Soho, Southwark, Miami’s South Beach and the American South, so bring a deep understanding of the distinct – but often subtle – differences between American and British English.

WORKING WITH AGENCIES

I work with agencies around the world. In 2023 and 2024, I’ve worked with agencies in Shoreditch, Soho, Egypt, Leicester and Los Angeles. I’ve worked extensively with Signature Creative in LA, headed by the visionary John Gheur. Signature works with leading names in entertainment, luxury property and innovative tech.

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FREELANCE COPYWRITING SERVICES

Get professional copywriting services to amplify your brand’s message, authority and selling power.

BRAND COPYWRITING

Select from a full range of brand copywriting services from a highly experienced freelance copywriter, such as brand naming, messaging, TOV guidelines, boilerplates and launch campaigns. Refine your brand messaging to develop a consistent brand presence and articulate benefits that appeal to your specific target audiences.

TONE OF VOICE GUIDELINES

Ensure your brand look-and-feel and voice are consistent and appropriate for your target audiences, aligning with brand strategy and concrete principles. With a background in branding and design, I can advise on the overarching brand development and how the tone of voice can work in harmony with the visuals. Get guidance on brand messaging and tone of voice, so that in-house teams can communicate clearly and on pitch. I can also create compelling statements on mission, vision and values for your comprehensive brand guidelines, in ways that resonate with customers – and internal teams.

BRAND NAMING & PRODUCT NAMING

Expert support in brand development, including brand and product naming, based on extensive research of your sector and the customer persona.

PITCHES & PRESENTATION DECKS

Expert crafting of presentation decks: architecture, design and copywriting available. Striking presentations that are thought-provoking and compelling, and built on a firm strategic foundation.

WEBSITE COPYWRITING

Make your website work harder, with a homepage that clearly articulates your offering, resonates and prompts action, a compelling About Us page, SEO-optimised content, tempting product descriptions and high-conversion landing pages, so you can fulfil your brand objectives while generating traffic and boosting conversions.

HIGH-QUALITY CONTENT

BLOGS & ARTICLES
Strategic content that delivers on your objectives, such as increasing (sticky) web traffic and improving search results.

GHOSTWRITING FOR THE C-SUITE
Intelligent content that boosts your reputational profile, establishes your brand as a trusted voice in your sector, and builds connections with important influencers, organisations and companies.

ADVERTISING COPY

A creative freelance copywriter brings the magic – so your brand’s concepts, headlines and ad copy demand attention… but in ways that suit your brand persona and appeal to your clientele.

EDM, EMAILS

Email series aimed at either cold or warm audiences, to build brand awareness, establish a valued connection… or sell.

ABOUT MIRANDA NEWSOM

I care deeply about the craft of writing, and love bringing words and imagery together to tell a richer story. As a freelance copywriter and brand consultant, I deliver added value, thanks to an international background and experience across branding, marketing and design.

I grew up in an entrepreneurial family (restaurants, shops and property) on the coast of North Carolina, USA. From my first job (assistant dishwasher at age 10 in our waterfront restaurant) to a hot summer of roofing after uni, I learned the value of hard work.

I’m one of the unusual writers who made the switch from design. After degress in art and communications, I moved to London, designing presentations for companies such as American Express. Then I moved to Miami, working as Creative Director of Honeymoon magazine for five years (across design and editorial). I returned to London as a Features Editor in Soho, then founded a boutique branding agency, working with ambitious SMEs. I was Head of Copy/Creative Lead at Gousto (the best recipe box company!) during its first major rebrand. I’ve presented branding and marketing workshops at The Business Show and been a guest lecturer at the University of East London. I currently work directly with brands, CEOs and marketing directors as well as writing white-label copy for design, branding and comms agencies around the world.

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LET’S TALK

…in person (Central London) or via Zoom, Teams or telephone.

GET IN TOUCH

HOW IS LUXURY COPYWRITING DIFFERENT?

Luxury copywriting is exactly like regular copywriting – except that the customers are more discerning, the stakes are higher, and the consequences of mistakes are potentially more disastrous.

 

A seasoned luxury copywriter can help ensure your copy and comms are articulate, accurate, appealing and commercially astute.

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freelance copywriter in London
freelance copywriter in London

FREELANCE BRAND COPYWRITER

Refining your brand copy is vital. An experienced freelance copywriter helps you articulate your value proposition clearly, so potential customers instantly ‘get it’. An instant is all you have – web visitors decide within seconds whether your brand is worthy of their time.

 

I work closely with CEOs, Heads of Brand and Marketing Directors to ensure their core copy is on point: reflecting the brand’s values, mission, style and voice, to build affinity with the target audience.

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freelance copywriter in London

FREELANCE MARKETING COPYWRITER

Your sales copy needs to work harder – and not necessarily on the hard sell. Connect with your customers via quality content, to build a long-lasting relationship – and sell while maintaining your brand’s prestige.

 

• Clear, informative, error-free copy is a necessity.
• A channel-based strategy is essential.
• A proficient SEO approach is sensible.
• A professional copywriter is non-negotiable.

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