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LUXURY
COPYWRITING
FOR
HNWI
AUDIENCES

WRITING FOR U/HNWI AUDIENCES

COMMUNICATING LUXURY

Ensure your copywriting speaks to the U/HNWI customers you want to attract, whether that means the C-suite, international property investors, discerning consumers or luxury travel aficionados.

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Choose an experienced international copywriter (writing in British or American English) to tailor your message for your customers’ expectations.

  • Luxury is a necessity that begins where necessity ends.

    - Coco Chanel

  • Luxury is in each detail.

    - Hubert de Givenchy

  • For me, luxury is intelligence and quality.

    - Philippe Starck

  • I’m a man of simple tastes – I’m always satisfied with the best.

    - Oscar Wilde

  • For me, true luxury can be caviar or a day with no meetings, no appointments and no schedule.

    - Michael Kors

  • The greatest luxury is being free.

    - Manolo Blahnik

p66 luxury copywriting property south marina

COPYWRITING
FOR THE
SUPERYACHT
LIFESTYLE

Copy for international tastemakers

COPY FOR LUXE RESTAURANTS AND FOOD BRANDS

botanika villa lustica bay

COPYWRITING FOR LUXURY VILLAS

ph-mallorca-port-andratx-519

COPY FOR VILLAS IN PORT ANDRATX

marina lifestyle pier 66 copywriter

COPY FOR (U)HNWI CUSTOMERS

pier 66 luxury copywriting

COPY FOR SOUTH FLORIDA RESIDENCES

Brand copy for a global hospitality firm

TOV FOR INTERNATIONAL RESORT BRAND

COPY FOR LUXURY SWISS DESTINATION

MIAMI TO MAYFAIR TO MALLORCA

 

Benefit from 20+ years of copywriting and branding experience, with clients from London to LA, Sydney to Saudi.

 

Expertise across many sectors, including super-prime property, architecture and interior design, travel, tech, food, psychology, leadership and performance coaching and more.

THE LUXURY EXPERIENCE

Luxury and aspiration mean different things to different U/HNWI audiences. Age, geography and income tell only part of the story. Your brand’s copywriting should attract the specific niche audiences you’re targetting within the luxury sector.

Some may yearn for highbrow pursuits, while others crave adventure, fun and one-upmanship in the ‘toy’ department, with a Jet Ski, Jetlev personal flyer, sea pool, hydrofoil or private submarine for their yacht.

  • yacht toys
  • Sea Pool
  • Personal Submarine
  • Jet Lev yacht toy

WHAT IS LUXURY?

 

Today’s U/HNWI consumers have a more nuanced interpretation of what luxury means: unique experiences, seamless service, bespoke products, personalised style. They may want box seats for highbrow cultural events… or they may prefer VIP hospitality at the world’s hottest festival.

  • She writes us into existence. We are silent without Miranda's brilliant copy, thought and creativity.

    - John GheurAward-Winning Founder, Signature Creative, Los Angeles

  • I wholeheartedly recommend Miranda’s services for any writing projects that have to bridge the divide between the commercial and the human, the witty and the effective.

    - Archie WhitworthEditorial Director, Flag Communications

  • Miranda brings our brand to life in an engaging, creative way, giving us our own unique voice. She articulates what we are trying to say in terms of meaning, values and appeal to customers in the luxury travel markets.

    - Pieter Van Der ScheeSenior VP Sales, Abercrombie & Kent

  • Truly amazing work.
    You’ve done an astounding job... truly truly love it!!!

    - Kristina JonicaSenior Marketing Executive, Luštica Bay, Montenegro

  • Flippin’ heck Miranda, you’ve nailed it! Thank you. Your service and speed have been incredible. You’re the real deal.

    - Mark PersaudFounder, Divine Aesthetic Digital Consultancy

  • Amazing – your work is exquisite!

    - Elena LjiljanićMarketing Manager, Luštica Bay, Montenegro

  • I have hired Miranda on several occasions for projects with international clients (mainly from Moscow and Spain). Miranda offers a very professional and reliable service. She's a delight to work with and I highly recommend her services.

    - James AllenFounder, Birch

  • Miranda is everything I could ask for from a writer. She has a beautiful, easy-to-read style, her research skills and contact list are second to none, and she never fails to meet her deadlines. Perhaps not so important, but a distinct bonus, is that she's a really nice person.

    - Rachel DarkeWriter, publicist, editor

LET’S TALK

Let’s discuss how luxury copywriting can help your brand connect with U/HNW clients. We can meet in person (Central London) or via Zoom, Teams or telephone.

EMAIL