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WRITING FOR U/HNWI AUDIENCES

COPYWRITING FOR HNWI AUDIENCES

COMMUNICATING LUXURY

Luxury and aspiration mean different things to different U/HNWI audiences. Age, geography and income tell only part of the story. Your brand’s copywriting should attract the specific niche audiences you’re targetting within the luxury sector.

 

It’s time to sharpen up your brand’s copywriting to appeal to your desired U/HNWI audience across all brand comms: strategic copy for a new launch, a polished rebrand, or sophisticated marketing copy that works with high-level customers.

  • Luxury is a necessity that begins where necessity ends.

    - Coco Chanel

  • Luxury is in each detail.

    - Hubert de Givenchy

  • For me, luxury is intelligence and quality.

    - Philippe Starck

  • I’m a man of simple tastes – I’m always satisfied with the best.

    - Oscar Wilde

  • For me, true luxury can be caviar or a day with no meetings, no appointments and no schedule.

    - Michael Kors

  • The greatest luxury is being free.

    - Manolo Blahnik

luxury property copywriting

COPY FOR PRIME PROPERTY DEVELOPERS, ARCHITECTS & DESIGNERS

luxury lifestyle copywriting

COPY FOR LUXURY ROMANTIC TRAVEL DESTINATIONS

luxury copywriter in london

COPYWRITING FOR ASPREY’S LUXURY SILVER AND CRYSTAL

luxury lifestyle copywriter

COPY FOR ASPREY’S LUXURY HANDBAGS

luxury property copywriting

COPY FOR INTERNATIONAL RESIDENTIAL DEVELOPER

luxury travel copywriting

COPYWRITING FOR PRIVATE JET HOLIDAYS

WHAT IS LUXURY?

 

Today’s U/HNWI consumers have a more nuanced interpretation of what luxury can be: unique experiences, seamless service, leisure time, bespoke products, highly personalised style.

THE LUXURY EXPERIENCE

Ensure your copywriting speaks to the U/HNWI customers you want to attract, whether that means the C-Suite, luxury millennial consumers in EMEA, travel aficionados in the US, designer fashion consumers in Europe or international property investors.

LET’S TALK

Let’s discuss your needs – in person (Central London) or via Zoom, Teams or telephone.

CALL OR EMAIL