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WRITING FOR U/HNWI AUDIENCES

LUXURY COPYWRITING FOR HNWI AUDIENCES

COMMUNICATING LUXURY

It’s time to sharpen up your brand’s copywriting to appeal to your desired U/HNWI audience across all brand comms: strategic copy for a new launch, a polished rebrand, or sophisticated marketing copy that works with high-level customers.

 

Luxury and aspiration mean different things to different U/HNWI audiences. Age, geography and income tell only part of the story. Your brand’s copywriting should attract the specific niche audiences you’re targetting within the luxury sector.

  • Luxury is a necessity that begins where necessity ends.

    - Coco Chanel

  • Luxury is in each detail.

    - Hubert de Givenchy

  • For me, luxury is intelligence and quality.

    - Philippe Starck

  • I’m a man of simple tastes – I’m always satisfied with the best.

    - Oscar Wilde

  • For me, true luxury can be caviar or a day with no meetings, no appointments and no schedule.

    - Michael Kors

  • The greatest luxury is being free.

    - Manolo Blahnik

no2grosvenor

COPY FOR SUPER-PRIME PROPERTY DEVELOPER IN LONDON

Asprey shark cocktail glass

COPY FOR ASPREY SILVER AND CRYSTAL

COPY FOR UNIQUE
TRAVEL EXPERIENCES

Abercrombie & Kent africa

TOV GUIDELINES FOR LUXURY RESORTS

COPY FOR ASPREY’S LUXURY HANDBAGS

itzana-beilze-residences-519

COPY FOR INTERNATIONAL RESIDENTIAL DEVELOPER

MIAMI TO MONTENEGRO

 

Benefit from 20+ years of copywriting and branding experience, with clients from London to LA, Sydney to Saudi. Expertise across many sectors, including super-prime property, architecture and interior design, travel, tech, food, psychology, leadership and performance coaching and more.

THE LUXURY EXPERIENCE

Ensure your copywriting speaks to the U/HNWI customers you want to attract, whether that means the C-Suite, luxury millennial consumers in EMEA, travel aficionados in the US, designer fashion consumers in Europe or international property investors.

WHAT IS LUXURY?

 

Today’s U/HNWI consumers have a more nuanced interpretation of what luxury means: unique experiences, seamless service, bespoke products, personalised style. They may want box seats for highbrow cultural events… or VIP hospitality and backstage passes at the world’s most glamorous events and festivals.

  • I wholeheartedly recommend Miranda’s services for any writing projects that have to bridge the divide between the commercial and the human, the witty and the effective.

    - Archie WhitworthEditorial Director, Flag Communications

  • Miranda brings our brand to life in an engaging, creative way, giving us our own unique voice. She articulates what we are trying to say in terms of meaning, values and appeal to customers in the luxury travel markets.

    - Pieter Van Der ScheeSenior VP Sales, Abercrombie & Kent

  • Truly amazing work.
    You’ve done an astounding job... truly truly love it!!!

    - Kristina JonicaSenior Marketing Executive, Luštica Bay, Montenegro

  • Flippin’ heck Miranda, you’ve nailed it! Thank you. Your service and speed have been incredible. You’re the real deal.

    - Mark PersaudFounder, Divine Aesthetic Digital Consultancy

  • Amazing – your work is exquisite!

    - Elena LjiljanićMarketing Manager, Luštica Bay, Montenegro

  • I have hired Miranda on several occasions for projects with international clients (mainly from Moscow and Spain). Miranda offers a very professional and reliable service. She's a delight to work with and I highly recommend her services.

    - James AllenFounder, Birch

  • Miranda's writing brings much-needed style and creativity to the eco agenda. She is one of the most professional and approachable people I have had the pleasure of working with.

    - Nancy BaynesThe Energy Saving Trust

  • Miranda is everything I could ask for from a writer. She has a beautiful, easy-to-read style, her research skills and contact list are second to none, and she never fails to meet her deadlines. Perhaps not so important, but a distinct bonus, is that she's a really nice person.

    - Rachel DarkeWriter, publicist, editor

LET’S TALK

Let’s discuss how luxury copywriting can help your brand connect with U/HNW clients. We can meet in person (Central London) or via Zoom, Teams or telephone.

CALL OR EMAIL