Luxury and aspiration mean different things to different U/HNWI audiences. Age, geography and income tell only part of the story. Your brand’s copywriting should attract the specific niche audiences you’re targetting within the luxury sector.
It’s time to sharpen up your brand’s copywriting to appeal to your desired U/HNWI audience across all brand comms: strategic copy for a new launch, a polished rebrand, or sophisticated marketing copy that works with high-level customers.
Luxury is a necessity that begins where necessity ends.
- Coco Chanel
Luxury is in each detail.
- Hubert de Givenchy
For me, luxury is intelligence and quality.
- Philippe Starck
I’m a man of simple tastes – I’m always satisfied with the best.
- Oscar Wilde
For me, true luxury can be caviar or a day with no meetings, no appointments and no schedule.
- Michael Kors
The greatest luxury is being free.
- Manolo Blahnik
COPY FOR PRIME PROPERTY DEVELOPERS, ARCHITECTS & DESIGNERS
COPY FOR LUXURY ROMANTIC TRAVEL DESTINATIONS
COPYWRITING FOR ASPREY’S LUXURY SILVER AND CRYSTAL
COPY FOR ASPREY’S LUXURY HANDBAGS
COPY FOR INTERNATIONAL RESIDENTIAL DEVELOPER
COPYWRITING FOR PRIVATE JET HOLIDAYS
WHAT IS LUXURY?
Today’s U/HNWI consumers have a more nuanced interpretation of what luxury can be: unique experiences, seamless service, leisure time, bespoke products, highly personalised style.
THE LUXURY EXPERIENCE
Ensure your copywriting speaks to the U/HNWI customers you want to attract, whether that means the C-Suite, luxury millennial consumers in EMEA, travel aficionados in the US, designer fashion consumers in Europe or international property investors.
LET’S TALK
Let’s discuss your needs – in person (Central London) or via Zoom, Teams or telephone.