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COPYWRITING FOR FAMILY AUDIENCES

COPYWRITING FOR FAMILY-FRIENDLY BRANDS

COPY & BRAND MESSAGING FOR FAMILY AUDIENCES

Boost your brand’s appeal to families, with expertly crafted brand messaging, tone of voice guidelines and campaigns. Build a brand that reflects your ethos and enhances your reputation with parents and families. Clients benefit from my 20+ years of experience in branding, marketing and editorial, crafting brand comms for luxury travel, property and lifestyle brands wanting to build their profile with families.

copywriting for family audiences

COPY FOR FAMILY TRAVEL BRANDS

marina lifestyle pier 66 copywriter

COPYWRITING AIMED AT HNW FAMILIES

Family-friendly holidays

COPY FOR FAMILY-FRIENDLY RESORTS

luxury copywriting for family brands

LUXURY COPYWRITING FOR FAMILY BRAND

copywriting for family brands

BRAND COPY FOR AWARD-WINNING EDUCATIONAL TOY

Copywriting for global family brands

EDITORIAL COPY ON PREGNANCY, BIRTH AND BABYHOOD

MARKETING COPY AIMED AT GROWING FAMILIES

copywriting for family brands

FAMILY TRAVEL COPYWRITING

FAMILY-FRIENDLY COPY AND BRAND MESSAGING

I help legacy brands and ambitious new brands connect with the highly lucrative family market, with a strategic approach to branding and messaging. I work with high-profile clients in property, travel and lifestyle, crafting brand stories and marketing outreach that connects with HNW families.

 

Get tailored marketing copy, website copy, campaigns or strategic brand copy. I have written extensively about family-friendly travel, property and amenities, child development, pregnancy and childbirth, child psychology, children’s fashion, products and toys, parenting and education. I was Head of Copy / Creative Lead at Gousto, the family-friendly recipe box company. I’ve directed photo shoots with children and family groups and storyboarded child-centred campaigns. I have branded children’s companies, including company names, tone of voice and brand guidelines.

LET’S TALK

Tell me your precise needs – in person (Central London) or via Zoom, Teams or telephone.

CALL OR EMAIL

  • She writes us into existence. We are silent without Miranda's brilliant copy, thought and creativity.

    - John GheurAward-Winning Founder, Signature Creative, Los Angeles

  • I wholeheartedly recommend Miranda’s services for any writing projects that have to bridge the divide between the commercial and the human, the witty and the effective.

    - Archie WhitworthEditorial Director, Flag Communications

  • Miranda brings our brand to life in an engaging, creative way, giving us our own unique voice. She articulates what we are trying to say in terms of meaning, values and appeal to customers in the luxury travel markets.

    - Pieter Van Der ScheeSenior VP Sales, Abercrombie & Kent

  • Truly amazing work.
    You’ve done an astounding job... truly truly love it!!!

    - Kristina JonicaSenior Marketing Executive, Luštica Bay, Montenegro

  • Flippin’ heck Miranda, you’ve nailed it! Thank you. Your service and speed have been incredible. You’re the real deal.

    - Mark PersaudFounder, Divine Aesthetic Digital Consultancy

  • Amazing – your work is exquisite!

    - Elena LjiljanićMarketing Manager, Luštica Bay, Montenegro

  • I have hired Miranda on several occasions for projects with international clients (mainly from Moscow and Spain). Miranda offers a very professional and reliable service. She's a delight to work with and I highly recommend her services.

    - James AllenFounder, Birch

  • Miranda is everything I could ask for from a writer. She has a beautiful, easy-to-read style, her research skills and contact list are second to none, and she never fails to meet her deadlines. Perhaps not so important, but a distinct bonus, is that she's a really nice person.

    - Rachel DarkeWriter, publicist, editor

EXPLORE OTHER SECTORS

  • Copy for heritage luxury brands
  • sustainability copywriting

LUXURY PROPERTY

LUXURY LIFESTYLE

SUSTAINABILITY COPYWRITING

BEAUTY & GROOMING