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SPEAK THEIR LANGUAGE

TAILOR YOUR COPYWRITING

Your brand’s copy has to resonate. Your customers are busy – and impatient.

 

Your messaging, language and tone should be tailored to appeal to your niche audience – whether that means diverse customers on different continents, U/HNW consumers, modern families or the C-Suite.

WHO ARE YOU TRYING TO REACH?

Audience segmentation helps you understand the people you want to target. Now, address their problems, needs and desires – and convince them that your goods or services are essential.

COPY FOR U/HNWI AUDIENCES

international copywriting

COPY FOR INTERNATIONAL AUDIENCES

b2b copywriting

COPY FOR PROFESSIONAL AUDIENCES

luxury copywriting in London

COPY FOR FAMILY AUDIENCES

MIAMI TO MONTENEGRO TO MENA

International copywriting expertise helps you avoid faux pas that instantly expose you as ‘other’.

CONTEXT IS EVERYTHING

Are your target customers at work or relaxing? Focused or distracted? Your approach needs to match their expectations and deliver what they want or need: information, reassurance, temptation, satisfaction, escape or entertainment.

 

Are you trying to connect with:

• property investors in Europe?

• ‘metroculturals’ in London or NY?

• growing businesses in UAE?

• sustainability innovators?

• investors, funders or philanthropists?

• conscientious millennials?

• new parents (anxious, exhausted, overwhelmed)?

• parents of teens (anxious, exhausted, overwhelmed)?

• entrepreneurs in LA?

LET’S TALK

Tell me your precise needs – in person (Central London) or via Zoom, Teams or telephone.

CALL OR EMAIL