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FOR ASTUTE <br><mark>AUDIENCES</mark>

Copywriting

FOR ASTUTE
AUDIENCES

FOR DISCERNING <br><mark>AUDIENCES</mark>

Copywriting

FOR DISCERNING
AUDIENCES

FOR DIVERSE <br><mark>AUDIENCES</mark>

Copywriting

FOR DIVERSE
AUDIENCES

SPEAK THEIR LANGUAGE

TAILOR YOUR COPYWRITING

Your brand’s copy has to resonate. Your customers are busy – and impatient.

 

Your messaging, language and tone should be tailored to appeal to your niche audience – whether that means diverse customers on different continents, U/HNW consumers, modern families or the C-suite.

WHO ARE YOU TRYING TO REACH?

Audience segmentation helps you understand the people you want to target. Now, address their problems, needs and desires – and convince them that your goods or services are essential.

COPY FOR U/HNWI AUDIENCES

international copywriting

COPY FOR INTERNATIONAL AUDIENCES

b2b copywriting

COPY FOR PROFESSIONAL AUDIENCES

luxury copywriting in London family-audience-519

COPY FOR FAMILY AUDIENCES

U/HNWI AUDIENCES

INTERNATIONAL AUDIENCES

B2B AUDIENCES

FAMILY AUDIENCES

MIAMI TO MENA
TO MONTENEGRO

Experienced international copywriter connecting brands and audiences from Sydney to Seattle, Cairo to the Caribbean.

CONTEXT IS EVERYTHING

Are your target customers at work or relaxing? Focused or distracted? Your approach needs to match their expectations and deliver what they want or need: information, reassurance, temptation, satisfaction, escape or entertainment.

 

Are you trying to connect with:

• property investors in Europe?

• ‘metroculturals’ in London or NY?

• growing businesses in UAE?

• sustainability innovators?

• investors, funders or philanthropists?

• conscientious millennials?

• new parents (anxious, exhausted, overwhelmed)?

• parents of teens (anxious, exhausted, overwhelmed)?

• entrepreneurs in LA?

LET’S TALK

Tell me your precise needs – in person (Central London) or via Zoom, Teams or telephone.

CALL OR EMAIL

  • I wholeheartedly recommend Miranda’s services for any writing projects that have to bridge the divide between the commercial and the human, the witty and the effective.

    - Archie WhitworthEditorial Director, Flag Communications

  • Miranda brings our brand to life in an engaging, creative way, giving us our own unique voice. She articulates what we are trying to say in terms of meaning, values and appeal to customers in the luxury travel markets.

    - Pieter Van Der ScheeSenior VP Sales, Abercrombie & Kent

  • Truly amazing work.
    You’ve done an astounding job... truly truly love it!!!

    - Kristina JonicaSenior Marketing Executive, Luštica Bay, Montenegro

  • Flippin’ heck Miranda, you’ve nailed it! Thank you. Your service and speed have been incredible. You’re the real deal.

    - Mark PersaudFounder, Divine Aesthetic Digital Consultancy

  • Amazing – your work is exquisite!

    - Elena LjiljanićMarketing Manager, Luštica Bay, Montenegro

  • I have hired Miranda on several occasions for projects with international clients (mainly from Moscow and Spain). Miranda offers a very professional and reliable service. She's a delight to work with and I highly recommend her services.

    - James AllenFounder, Birch

  • Miranda is everything I could ask for from a writer. She has a beautiful, easy-to-read style, her research skills and contact list are second to none, and she never fails to meet her deadlines. Perhaps not so important, but a distinct bonus, is that she's a really nice person.

    - Rachel DarkeWriter, publicist, editor