LUXURY
BRAND COPYWRITER
IN LONDON
INSPIRED COPYWRITING
Freelance luxury brand copywriter, helping brands refine their messaging for 20+ years.
Choose an experienced luxury copywriter, for messages that move people. I work with prestigious global brands and agencies on brand identity, tone of voice guidelines and distinctive marketing.
MIAMI
TO
MONTENEGRO
Expert luxury brand copywriting for distinguished property developers and agencies around the globe, from London to LA, Southwark to Saudi to South Beach.
GET IN TOUCH
CLARIFY YOUR MESSAGE
Does your agency need fresh eyes on a project, to nail a client’s TOV or elevate a campaign?
Does your luxury brand need a new perspective?
GET IN TOUCH
REACHING THE LUXURY AUDIENCE
This target audience requires a sophisticated approach to brand communications and marketing.
A luxury brand copywriter can ensure your language, tone and messaging match the high expectations of your audience. See the Forbes 2023 survey on HNWI audiences’ tastes and opinions.
Invest in an experienced luxury copywriter with branding and marketing experience, for tailored copy that appeals to your distinct clientele, even if that means diverse customers on different continents: U/HNWI consumers, families, businesses or the C-suite, in the UK, US, Europe or MENA.
AMERICAN ENGLISH
OR
BRITISH ENGLISH
As a dual citizen (US and UK) based in Central London, I specialise in British and/or American English, tailored for discerning global audiences.
I’ve lived and worked in Soho, Southwark, Miami’s South Beach and the American South, so bring a deep understanding of the distinct – but often subtle – differences between American and British English.
LET’S TALK
Let’s meet – in person (I’m based in Somerset House) or via Zoom, Teams or telephone.
EMAIL
COPYWRITING FOR LUXURY SECTORS
Extensive experience across a dazzling array of industries.
PROPERTY
Polished copywriting for prestigious developers and architects, award-winning lighting firms, luxury furnishings, interiors brands and property investment portfolios.
Particular expertise in placemaking, sustainable building projects and luxury interior design.
LUXURY BRANDS
A luxury copywriter who provides sophisticated copy and comms for prestigious brands in lifestyle, travel, leisure, fashion, beauty, property, interiors and more.
Particular expertise in luxury brands expanding into new markets in the US or EMEA, as well as luxury brands improving their ESG credentials with a new approach to sustainability and ethical business practices.
SUSTAINABILITY
White-label copywriting for sustainability comms agencies, as well as direct work with companies on their ESG comms. Conscientious copywriting that highlights your ESG approach and actions: climate transition, sustainable transport, renewable energy and ecosystem services, as well as the benefits of a wider talent pool and a more ethical approach to recruitment.
Particular expertise in placemaking, sustainable building projects and luxury interior design.
TRAVEL
Over 20 years of travel copywriting experience, writing for websites, travel brands, hotels, destinations and travel publications.
Particular expertise in strategic brand building, including brand messaging and tone of voice guidelines, as well as advertising and marketing concepts and copywriting.
FASHION & BEAUTY
Over 20 years of experience writing for fashion and beauty brands, products and services.
Particular expertise in skincare, and in emerging fashion brands with a sustainable or ethical approach.
FAMILY-FRIENDLY BRANDS
Extensive experience writing for products and services aimed at family audiences: mothers-to-be, young families and families with teenagers.
Particular expertise in pregnancy, childbirth and child psychology, as well as family-focused fashion, education, tech, leisure and entertainment.
FOOD & BEVERAGE
Copywriting for restaurants, bespoke caterers, food brands and luxury event planners.
