As Creative Director of Honeymoon magazine from 1995-1999 and then a Features Editor in London from 1999-2005 and since then as a strategic luxury copywriter, I have written extensively (editorial, brand and marketing) for travel destinations, brands and experiences. Much of my current work focuses
I recently worked with Cole & Son, one of the UK's premier design houses (from 1875, by appointment to Her Majesty The Queen), providing copy around the launch of their latest collaboration with luxury African lifestyle brand, Ardmore. For this project, the target audience is
In 2021, I worked on a project with Cole & Son, one of the UK's premier design houses (from 1875, by appointment to Her Majesty The Queen), providing copy around the launch of their latest collaboration with luxury African lifestyle brand, Ardmore. For this project,
I worked on a brand refresh with Sanctuary Retreats, a boutique collection of luxury safari lodges, tent camps and exclusive cruise ships that is owned by Abercrombie & Kent on a brand refresh. This involved brand mission, heritage and new tone of voice guidelines. I
In 2020-2021, I wrote copy for heritage luxury brand Asprey. I wrote product descriptions and marketing copy for the ultra-luxurious handbags as well as a selection of luxury homewares. The tone of voice and language had to be carefully considered, whether writing for audiences in
I was approached by entrepreneur Oli Dannatt to create launch website company for his new luxury travel company, Hush. He already has a successful sky villa company, SkiYodl, and is branching out with luxury ski lodges plus romantic European villas and vast Caribbean mansions. Oli
I was approached by an entrepreneur in New York who wanted help with a new grooming product: luxury body wash for men. He had already named his brand and needed extensive brand copy, including investor decks. He wanted attention-grabbing, sensuous and somewhat cheeky boilerplate and marketing
In 2021, I completed a copywriting project for Proven, a property marketing company for ultra-luxe residential developments, boutique hotels and groundbreaking mixed-use projects across the globe. Proven brings luxury real estate projects to life through creative and commercial expertise. As owners, developers and managers, they