As Creative Director of Honeymoon magazine from 1995-1999 and then a Features Editor in London from 1999-2005 and since then as a strategic luxury6 copywriter, I have written extensively (editorial, brand and marketing) for travel destinations and experiences, particularly for the UHNWI market. HNW customers demand more than simply a stunning room and a typical trip. True luxury means unique experiences, bespoke service and tailored itineraries.
Much of my recent work has been about these tailored experiences, whether that means a personal guided safari and close-up encounters with wildlife in the Masai Mara or an ultra-luxe ski chalet in the Alps, complete with private pool, spa and chef and staff. I have written extensively for Sanctuary Retreats, a boutique collection of luxurious lodges, safari camps and intimate cruise ships owned by Abercrombie & Kent, detailing the extraordinary experiences on offer, from the wild Skeleton Coast of Namibia to a tour of Egyptian temples with a personal guide who is an expert Egyptologist. I have also written copy for exciting new ski brand, SkiYodl and Hush, a new luxury brand offering exclusive villas and chalets from the Alps to Turks & Caicos.
luxury lifestyle, travel, uhnwi