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copywriting for family brands

COPY FOR A FASHION START-UP

My boutique branding agency, Magnetic Ideas created the brand identity for this fashion start-up, for a young female entrepreneur. She already had her brand name, Tulle & and wanted a visual identity that would help illustrate the beauty and versatility of tulle. My tag line

Australia to Singapore

COPY FOR LUXURY TRAVEL DESTINATIONS

As Creative Director of Honeymoon magazine (based in Miami) from 1995-1999, then as a Features Editor at a magazine in London from 1999-2005, and since as an expert copywriter, I have written extensively about luxury hotels, resorts and destinations, from Mexico and Miami to London,

COPY FOR LUXURY EMEA AGENCY MAISON PYRAMIDE

I’ve written copy for Maison Pyramide, a brand-building agency who help MENA-based luxury brands connect with international retailers, such as Harvey Nichols. The agency is uniquely connected with the luxury millennial consumer segment in MENA, and hosts illustrious launch events as well as helping brands