My boutique branding agency, Magnetic Ideas created the brand identity for this fashion start-up, for a young female entrepreneur. She already had her brand name, Tulle & and wanted a visual identity that would help illustrate the beauty and versatility of tulle. My tag line ‘unruffled’ plays with the concept of the fabric itself… and its ability to suit any occasion, formal or casual, from a polished work look to a charity ball – or an afternoon strolling through a street market. Tulle & helps customers create a range of looks beyond stereotypically ‘girly’ styles. Design: Sabina Hassan, Copywriting: me.