I worked closely with Flag Communications on this project to promote more sustainable agriculture, including regenerative farming practices such as cover crops, migrating animals and other soil health initiatives. Benefits can include increased yields, less erosion, a healthier microbiome and more fertile land. The project involved copy for brand comms and website copy for the initiative and outreach campaigns to the target audiences (including North American beef ranchers). It also included writing up interviews with ranchers who had found dramatic benefits in implementing the practices.
sustainability