My boutique branding agency, Magnetic Ideas completed a rebrand for Profile Protection, a high-end security firm offering discreet protection for commercial venues and private clients. We created a handsome and understated brand that communicated strength and confidence, with a website and printed materials.
As Creative Director of Honeymoon magazine (based in Miami) from 1995-1999, then as a Features Editor at a magazine in London from 1999-2005 and as a copywriter since 2005, I have written extensively about luxury hotels, resorts and destinations, from Mexico and Miami to London,
I have written copy for several projects related to BIDs (business improvement districts), including for the means, a placemaking agency. For them I wrote copy for TfL encouraging walking in the Southwark/Bankside area, and copy for the BID in Brixton. I currently write copy for
I have written website copy for London Maison, a developer that builds luxury homes and impressive investment properties with a bespoke turnkey service. London Maison also helps investors build lucrative property portfolios. London Maison works with discerning developers and clients to create distinctive homes that
I worked closely with Flag Communications on this project to promote more sustainable agriculture, including regenerative farming practices such as cover crops, migrating animals and other soil health initiatives. Benefits can include increased yields, less erosion, a healthier microbiome and more fertile land. The project
My boutique branding agency (Magnetic Ideas) created the original branding and website for award-winning educational toy Müro (logo and identity by my colleague Sabina Hassan). We met with the founder and learned about his plans for the brand. After researched the educational toy market, I
Working with esteemed sustainability comms agency Flag Communications, I wrote copy for a new sustainable aquaculture initiative designed to promote more sustainable and healthier aquaculture practices. Aquaculture is a vital element in providing protein-rich food for the world's populations, but the principles and practices need
I have written features on pregnancy, birth, babyhood and parenting for various publications in the UK. I wrote about health and wellbeing during pregnancy, different types of childbirth, newborn health and wellbeing, weaning, and child psychology and development. I have also written about the difficulties