My boutique branding agency (Magnetic Ideas) created the original branding and website for award-winning educational toy Müro (logo and identity by my colleague Sabina Hassan). We met with the founder and learned about his plans for the brand. After researched the educational toy market, I formulating the brand story and wrote brand guidelines. The marketing copy connected with HNW parents, reassuring their concerns and satisfying their desire to boost their child’s early intellectual and social development, as well as improving manual dexterity and problem-solving. Magnetic also created the brand’s first website, design by Sabina Hassan and copy by me.
family, website copywriting