Luxury brand copywriting and TOV

25697

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LUXURY BRAND COPYWRITING

LUXURY BRAND

COPYWRITING FOR HNWI

As an luxury brand copywriter based in Central London, I write for a range of international agencies and brands that need to connect with HNWI and UHNWI consumers.

The luxury market is more complex that it first appears. I have particular expertise in writing sophisitcated brand and marketing materials aimed at international property investors. I work closely with branding agencies and directly with clients, from international developers to architects, designers, interior design brands, restaurant developers and more. I also work with clients in all aspects of the luxury lifestyle, from international travel to arts and culture.

TONE OF VOICE FOR LUXURY AUDIENCES

Work with a copywriter with decades of experience writing for a range of brands, in international markets. I have experience developing tone of voice guidelines that resonate with luxury audiences, whether that’s yacht owners in South Florida, young people in MENA, golfers in California, business owners in Houston, property investors in London or international purchasers of esteemed heritage brands.

As a dual citizen (US & UK) I have expertise in tailoring English for the UK or US luxury market, paying close attention to the nuances of British English and American English so the message rings true.

EXPLORE SECTOR EXPERTISE