Copywriting for international audiences

25686

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COPY FOR INTERNATIONAL AUDIENCES

COPYWRITING FOR INTERNATIONAL AUDIENCES

As an international copywriter in Central London, I write for a range of global clients with diverse global customers. I have written copy aimed at European UHNWI, US beef farmers, international property investors, architects and designers, luxury-seekers, yacht owners, and families in search of a child-friendly holiday. I’ve written brand copy aimed at young women in MENA, older women in America, expats in Lagos and other discrete groups.

As a dual citizen (US & UK) I have expertise in tailoring English for the UK or US market. I understand the subtle nuances of tone, word choice and references that will either feel natural – or clang – with your intended audience.

TONE OF VOICE FOR INTERNATIONAL CLIENTS

Your brand’s consistent voice is just as important as your visual identity, logo, colours and imagery guidelines. With a background in branding and design, I have extensive experience in developing brands. Today, I work closely with brand and design agencies – and with in-house brand teams – to shape, refine or refresh brand stories and messaging.

SECTOR EXPERTISE

I work with clients across a wide range of sectors: prime property; sustainability in construction, energy and agriculture; arts and culture; luxury lifestyle; psychology and leadership coaching, and many more.