As a HNWI copywriter, I write brand and marketing copy aimed at international U/HNWI seeking the ultimate lifestyle. This means superyachts (with toys), waterfront residences, exclusive restaurants, clubs and amenities, and immersive entertainment. The lifestyle is about maximum enjoyment of leisure time, with seamless ease
As a luxury copywriter for HNWI audiences in the US, Europe and beyond, I have written high-calibre copy for editorial, branding, marketing and advertising aimed at HNWI families, focused on products, services, attractions, activities and amenities that benefit children, young adults – and their parents. I
Luxury copywriting services for restaurants, private clubs, luxury event planners, food brands, and culinary concepts that form part of resort and prime residential offerings. Experience includes brand and marketing copy, TOV guidelines and editorial, writing about fine dining, exceptional wines and spirits, bespoke private catering
In 2023, I’ve worked extensively with Pier Sixty-Six, a luxury superyacht marina development in Fort Lauderdale, Florida (with Signature Creative in LA). In addition to the legendary marina, there will be a select collection of prime waterfront condominum residences, as well as a fully reimagined
I’ve written copy for Maison Pyramide, a brand-building agency who help MENA-based luxury brands connect with international retailers, such as Harvey Nichols. The agency is uniquely connected with the luxury millennial consumer segment in MENA, and hosts illustrious launch events as well as helping brands
Luxury copywriting for private clubs, restaurants, luxury event planners, food brands, and culinary concepts that form part of resort and prime residential offerings. Experience includes brand and marketing copy, TOV guidelines and editorial, writing about fine dining, exceptional wines and spirits, bespoke private catering and
I've written brand and marketing copy aimed at international U/HNWI who seek the ultimate lifestyle. Superyacht owners can take their pick of illustrious waterfront destinations and immersive local entertainment, dining and leisure opportunities. It's essential that your brand takes a bespoke approach to copy, tailoring
As Creative Director of Honeymoon magazine from 1995-1999 and then a Features Editor in London from 1999-2005 and since then as a strategic luxury copywriter, I have written extensively (editorial, brand and marketing) for travel destinations, brands and experiences. Much of my current work focuses
I was approached by entrepreneur Oli Dannatt to create launch website company for his new luxury travel company, Hush. He already has a successful sky villa company, SkiYodl, and is branching out with luxury ski lodges plus romantic European villas and vast Caribbean mansions. Oli
I was approached by an entrepreneur in New York who wanted help with a new grooming product: luxury body wash for men. He had already named his brand and needed extensive brand copy, including investor decks. He wanted attention-grabbing, sensuous and somewhat cheeky boilerplate and marketing