I’ve written brand and marketing copy aimed at international U/HNWI who seek the ultimate lifestyle. Superyacht owners can take their pick of illustrious waterfront destinations and immersive local entertainment, dining and leisure opportunities. It’s essential that your brand takes a bespoke approach to copy, tailoring messages to the distinct clientele’s pain points and pleasure centres. They may be international property investors, unapologetic hedonists searching for mind-blowing toys to wow their friends, or culture vultures considering a new property in one of Europe’s most magnificent cities.
Yachting has a different vibe to other luxury niches. Dockside camaraderie can quickly turn strangers into new (even lifelong) friends. The egalitarian atmosphere of the waterfront means yacht owners are quick to show new friends around – and show off their favourite features and extras. Your copy must strike a balance between ‘relaxed elegance’, technical expertise and a creative oomph that promises more.
I’ve written brand and marketing copy for prime marina residences, VIP events for yacht owners, classic and electric tenders, fishing competitions, boat tech, toys, gadgets and more. I balance the aesthetic and the practical benefits of each brand offering, with meticulous attention to detail that is vital for luxury audiences.
luxurious, luxury lifestyle