Siobhan Kinsella, CEO, Kinsella Legal
A new channel isn’t a new planet. A brand needs a consistent tone of voice, whatever the platform. Still, people use different channels for different reasons – LinkedIn is very different from Snapchat. The copywriter’s task is to make a brand sound like itself – whatever the context – instead of like a bad impressionist doing funny voices.
I’ve written across websites, microsites, digital ads and banners, email campaigns and social media.
The client, CSG Golf needed to build trust in their new brand, launching with an ambitious around-the-world tour. My company designed the branding and I wrote copy for the website, a microsite, email campaigns, marketing collateral for events and brand guidelines.
Xycod was completely updating its editing software program PostworkShop. My agency created the new company name and brand, and I wrote and designed this email to PWS’s subscriber list to alert them of the latest release/update of the program (and the rebrand).