BRAND & MARKETING COPY FOR SUPERYACHT MARINA RESIDENCES
In 2023, I’ve worked extensively with Pier Sixty-Six, a luxury superyacht marina development in Fort Lauderdale, Florida (with Signature Creative in LA). In addition to the legendary marina, there will be a select collection of prime waterfront condominum residences, as well as a fully reimagined resort. I helped bring to life the essence of the brand, writing the brand and TOV guidelines, websites, brochures, scripts, marketing materials, etc.
Having lived in Miami before moving back to London, I am very familiar with the local area, which was a plus when writing about the Fort Lauderdale lifestyle. My experience writing for international UHNWI audiences interested in prime property was also a plus, as was familiarity with the boating lifestyle and writing for global hospitality and travel brands.