In 2020-2021, I wrote copy for heritage luxury brand Asprey. I wrote product descriptions and marketing copy for the ultra-luxurious handbags as well as a selection of luxury homewares. The tone of voice and language had to be carefully considered, whether writing for audiences in
I've written copy for several jewellery brands, writing a range of materials: brand refinement (mission, values, tagline, tone of voice guidelines, product naming, launch campaign, marketing copy and blogs). Unfortunately, NDAs prevent my sharing this work publicly at this time, but I am happy to
I’ve written copy for Maison Pyramide, a brand-building agency who help MENA-based luxury brands connect with international retailers, such as Harvey Nichols. The agency is uniquely connected with the luxury millennial consumer segment in MENA, and hosts illustrious launch events as well as helping brands