COPYWRITING
FOR THE
HNWI
LIFESTYLE
I write brand and marketing copy aimed at international U/HNWI seeking the ultimate lifestyle. This means superyachts (with toys), waterfront residences, exclusive restaurants, clubs and amenities, and immersive entertainment. The lifestyle is about maximum enjoyment of leisure time, with seamless ease and service at every step.
Copy for U/HNWI must be bespoke, tailored to the specific audience. Messaging should chime with the clientele’s pain points – and pleasure centres. They may be international property investors, unapologetic hedonists searching for mind-blowing tech and toys to wow their friends, or culture vultures considering a new property in one of Europe’s most magnificent cities.
Yachting has a different vibe to other luxury niches. Dockside camaraderie can quickly turn strangers into new (even lifelong) friends. The egalitarian atmosphere of the waterfront means yacht owners are quick to show new friends around – and show off their favourite features and extras. Your copy must strike a balance between ‘relaxed elegance’, technical expertise and a creative oomph that promises more.
I’ve written brand and marketing copy for luxurious marina residences, VIP events for yacht owners, fishing competitions, classic and electric tenders, boat tech, toys, gadgets and more. I balance the aesthetic and the practical benefits of each brand offering, with meticulous attention to detail that is vital for luxury audiences.
Category
luxurious, luxury lifestyle