Luxury and aspiration mean different things to different U/HNWI audiences. Age, geography and income tell only part of the story. Different brands target different niche audiences within the luxury sector.
When your brand audience includes ultra- and high-net-worth audiences, you need a luxury copywriter to help you speak to them. As a seasoned copywriter and branding professional with over 20 years’ experience, I can craft a tone of voice to match your brand strategy and copy that exceeds your customers’ expectations. This often means a sophisticated approach and rich storytelling, rather than a keyword-heavy hard sell.
Let’s sharpen up your luxury brand’s potential to appeal to your desired U/HNWI audience.
Choose sophisticated copywriting.
Website copywriting for luxury private jet tours.
Brand refinement and website copy for luxury safari brand.
Copy and content for brands targeting HNWI and UHNWI.
Copywriting for premium corporate coaching firm.
Branding, brand guidelines and copywriting for high-end nursery.