Emrah Cetin, Director of ThinkPattern
THE CLIENT. ThinkPattern, a new executive coaching consultancy based in New York City and London.
THE BRIEF. My agency Magnetic Ideas designed a new brand for Emrah Cetin’s start-up executive coaching consultancy. Emrah is incorporating skills honed during an international career with General Motors, Whirlpool, Coke and start-ups. Emrah wanted her start-up branding to be bigger than the individual coaches, so needed an evocative name and brand as well as an impressive website, presentation materials, business cards and more.
THE BRAND. We wanted to choose a name that reflected the role a coach has in helping people overcome the obstacles blocking their success. ThinkPattern refers to this ability to create new, positive ways of thinking. We designed a logo and colour palette to appeal to her target audience: successful corporations whose HR and development teams want to support employees as they grow and move to new management positions. We are aware that many of her clients have an engineering background (as does Emrah), so wanted the logo to have a logical feel – nothing fussy or fluffy.
THE WEBSITE. We designed the ThinkPattern website to articulate the core coaching principles of the business. The copy, layout and imagery combine to make a professional and credible first impression.
THE TEAM. On this project, I worked with my employees Jessica Rimmer (Strategy and Company Name) and Sabina Hassan (Design).