BRAND COPY FOR CORPORATE TRAINING FIRM

My boutique branding agency, Magnetic Ideas created the brand identity for ThinkPattern: a business leadership coaching company. It was very interesting to learn about the client’s approach to leadership coaching, psychology and performance improvement, particularly in terms of helping engineers and tech people adapt to become better managers as they are promoted. I worked with my two colleagues on the project, from initial client meeting to completion. The concept about unlocking rigid patterns of thought that hold people back, in order to allow new ways of thinking and more productive behaviour. Brand name and strategy: Jessica Rimmer. Art Direction: Sabina Hassan. Brand copy, web copy and marketing copy: me.

I have also written brand and website copy for a psychotherapist based in Central London, and am currently working on her new website. I have worked on leadership development and in-house training for various businesses and not-for-profits, including in Miami and in London.

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