Luxury and aspiration mean different things to different U/HNWI audiences. Age, geography and income tell only part of the story. Different brands target different niche audiences within the luxury sector.
When your brand audience includes ultra- and high-net-worth audiences, you need a luxury copywriter to help you speak to them. As a seasoned copywriter and branding professional with over 20 years’ experience, I can craft a tone of voice to match your brand strategy and copy that exceeds your customers’ expectations. This often means a sophisticated approach and rich storytelling, rather than a keyword-heavy hard sell.
Let’s sharpen up your luxury brand’s potential to appeal to your desired U/HNWI audience.