LUXURY BEAUTY COPYWRITING

As a luxury beauty copywriter, I write brand and marketing copy for a range of luxury beauty brands and retailers. Recently I’ve been writing about science-based luxury beauty brands in the US. These long-established brands have U/HNW clientele, including Hollywood celebrities. I’ve also written about beauty brands designed for the full range of melanated skin – traditionally, many US, UK and European brands ignored customers with darker skin tones.

It’s fascinating to learn about the advances in skincare and skincare technology. Our understanding of skin structure and needs has grown exponentially. Doctors, dermatologists and skincare companies are tapping into a vast range of natural and scientifically enhanced vitamins, acids and biological enzymes and extracts that can enhance and repair skin… which also can help restore skin’s glow and youthful vitality. I am also delving into the interesting niche of hair transplant technology and proactive hair treatments, to enhance hair fulness, health and growth.

I write brand and marketing copy, press releases on new beauty launches, and SEO-optimised beauty content, including beauty blogs that dig deep into interesting facts and research, rather than simply recycling product press releases.
 
 

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