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WRITING FOR
PROFESSIONAL
AUDIENCES

B2B COPYWRITING THAT MEANS BUSINESS

EVERY B IN B2B IS ALSO A C

Professional B2B copywriting needs to connect with – and sell to – the human being behind the job title. You need to approach your target customer as the rounded individual they are – not some faceless, besuited drone.

 

Get messaging crafted to appeal to your potential customers, so you can meet your objectives, whether that means increasing sales, boosting employee motivation, convincing a retailer to stock your products, or encouraging behaviour change.

STRATEGIC COPY BUILT ON COMMERCIAL INSIGHTS

maison pyramide emea

COPY FOR BRAND-BUILDING AGENCY IN EMEA

COPY & CONTENT FOR PREMIUM ART SHIPPING FIRM WITH SUSTAINABILITY CREDENTIALS

Freelance copywriting

MARKETING COPY FOR LEGAL RECRUITMENT FIRM IN CITY OF LONDON

BRAND COPY FOR PSYCHOTHERAPISTS & CORPORATE TRAINING FIRMS

ADS, WEB COPY & CRM FOR PROPERTY BRAND

together-beef-ag

B2B COPY FOR A US AGRICULTURE BRAND

rebranding london

COPYWRITING FOR LONDON SECURITY FIRM

b2b copywriting

BRAND COPY FOR E-LEARNING & LEADERSHIP TRAINING COMPANIES

SPEAK CLEARLY

Today’s workers are busy balancing life and work – and that means even more distractions than usual.

 

Your B2B copywriting must be clear, informative and engaging.

PROFESSIONAL BUSINESS COPYWRITING

Entrepreneurs are passionate about their business, but copywriting for your own website, ads and comms can be challenging. I work with companies and ambitious entrepreneurs to articulate their brands’ USPs in ways that customers get – instantly.

 

A refined message and brand story can transform your business website (including that tricky About Us page), as well as press releases and marketing copy.

 

Get precise and persuasive copywriting across a range of sectors, from property investment to tech, leadership training and psychotherapy, compliance e-learning, travel, financial services, food & beverage, event planning and more.

LET’S TALK

I meet clients in person in Central London or via Zoom, Teams or telephone.

CALL OR EMAIL

  • I wholeheartedly recommend Miranda’s services for any writing projects that have to bridge the divide between the commercial and the human, the witty and the effective.

    - Archie WhitworthEditorial Director, Flag Communications

  • Miranda brings our brand to life in an engaging, creative way, giving us our own unique voice. She articulates what we are trying to say in terms of meaning, values and appeal to customers in the luxury travel markets.

    - Pieter Van Der ScheeSenior VP Sales, Abercrombie & Kent

  • Truly amazing work.
    You’ve done an astounding job... truly truly love it!!!

    - Kristina JonicaSenior Marketing Executive, Luštica Bay, Montenegro

  • Flippin’ heck Miranda, you’ve nailed it! Thank you. Your service and speed have been incredible. You’re the real deal.

    - Mark PersaudFounder, Divine Aesthetic Digital Consultancy

  • Amazing – your work is exquisite!

    - Elena LjiljanićMarketing Manager, Luštica Bay, Montenegro

  • I have hired Miranda on several occasions for projects with international clients (mainly from Moscow and Spain). Miranda offers a very professional and reliable service. She's a delight to work with and I highly recommend her services.

    - James AllenFounder, Birch

  • Miranda is everything I could ask for from a writer. She has a beautiful, easy-to-read style, her research skills and contact list are second to none, and she never fails to meet her deadlines. Perhaps not so important, but a distinct bonus, is that she's a really nice person.

    - Rachel DarkeWriter, publicist, editor