June 30, 2024
In
May 5, 2024
In
COPY FOR PROPERTY DEVELOPERS
November 7, 2023
In
COPY FOR SUPER-PRIME PROPERTY DEVELOPER IN LONDON
I've done brand and website copywriting for Lodha UK, a super-prime property developer. Their impressive London developments include No. 1 Grosvenor Square, Lincoln Square and Holland Park Gate. All deliver extraordinary quality of life in sought-after locations. They epitomise contemporary luxury for a discerning international
November 6, 2022
In
COPY FOR UNIQUE
TRAVEL EXPERIENCES
As Creative Director of Honeymoon magazine from 1995-1999 and then a Features Editor in London from 1999-2005 and since then as a strategic luxury6 copywriter, I have written extensively (editorial, brand and marketing) for travel destinations and experiences, particularly for the UHNWI market. HNW customers
November 6, 2022
In
TOV GUIDELINES FOR LUXURY RESORTS
I worked on a brand refresh with Sanctuary Retreats, a boutique collection of luxury safari lodges, tent camps and exclusive cruise ships that is owned by Abercrombie & Kent on a brand refresh. This involved brand mission, heritage and new tone of voice guidelines. I
November 6, 2022
In
COPY FOR ASPREY’S LUXURY HANDBAGS
In 2020-2021, I wrote copy for heritage luxury brand Asprey. I wrote product descriptions and marketing copy for the ultra-luxurious handbags as well as a selection of luxury homewares. The tone of voice and language had to be carefully considered, whether writing for audiences in
November 6, 2022
In
COPY FOR INTERNATIONAL RESIDENTIAL DEVELOPER
November 6, 2022
In
COPY FOR ASPREY HANDBAGS
November 6, 2022
In
COPY FOR LUXURY ROMANTIC TRAVEL DESTINATIONS
I have written extensively (editorial and marketing) for romantic travel destinations, hotels and resorts. I was Creative Director of Honeymoon magazine in Miami, from 1995-1999. I wrote several features on relationships and romantic travel from Mexico to Miami to Europe. I also designed an advertorial
May 30, 2022
In
COPY FOR PRIME PROPERTY DEVELOPERS, ARCHITECTS & DESIGNERS
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