As a luxury copywriter for HNWI audiences in the US, Europe and beyond, I have written high-calibre copy for editorial, branding, marketing and advertising aimed at HNWI families, focused on products, services, attractions, activities and amenities that benefit children, young adults – and their parents. I
I've done brand and website copywriting for Lodha UK, a super-prime property developer. Their impressive London developments include No. 1 Grosvenor Square, Lincoln Square and Holland Park Gate. All deliver extraordinary quality of life in sought-after locations. They epitomise contemporary luxury for a discerning international
As Creative Director of Honeymoon magazine from 1995-1999 and then a Features Editor in London from 1999-2005 and since then as a strategic luxury copywriter, I have written extensively (editorial, brand and marketing) for travel destinations, brands and experiences. Much of my current work focuses
I worked on a brand refresh with Sanctuary Retreats, a boutique collection of luxury safari lodges, tent camps and exclusive cruise ships that is owned by Abercrombie & Kent on a brand refresh. This involved brand mission, heritage and new tone of voice guidelines. I
In 2020-2021, I wrote copy for heritage luxury brand Asprey. I wrote product descriptions and marketing copy for the ultra-luxurious handbags as well as a selection of luxury homewares. The tone of voice and language had to be carefully considered, whether writing for audiences in
I have written extensively (editorial and marketing) for romantic travel destinations, hotels and resorts. I was Creative Director of Honeymoon magazine in Miami, from 1995-1999. I wrote several features on relationships and romantic travel from Mexico to Miami to Europe. I also designed an advertorial