I've done brand and website copywriting for Lodha UK, a super-prime property developer. Their impressive London developments include No. 1 Grosvenor Square, Lincoln Square and Holland Park Gate. All deliver extraordinary quality of life in sought-after locations. They epitomise contemporary luxury for a discerning international
For several years, I’ve been working closely with Luštica Bay, an innovative development on Montenegro’s coast. This thriving new town is a joint venture between Orascom and the Montenegrin government. The overarching vision is to create an integrated destination (instead of disparate high-rise developments) in
During 2020-2021, I wrote copy for luxury lifestyle brand Asprey. The esteemed luxury design house creates highly desirable luxury gifts, handbags, jewellery and is known for luxurious silver and crystal products. I crafted a range of copy for marketing campaigns and product descriptions, including for
I recently worked with Cole & Son, one of the UK's premier design houses (from 1875, by appointment to Her Majesty The Queen), providing copy around the launch of their latest collaboration with luxury African lifestyle brand, Ardmore. For this project, the target audience is
In 2021, I worked on a project with Cole & Son, one of the UK's premier design houses (from 1875, by appointment to Her Majesty The Queen), providing copy around the launch of their latest collaboration with luxury African lifestyle brand, Ardmore. For this project,
In 2020-2021, I wrote copy for heritage luxury brand Asprey. I wrote product descriptions and marketing copy for the ultra-luxurious handbags as well as a selection of luxury homewares. The tone of voice and language had to be carefully considered, whether writing for audiences in
This high-end travel startup needed to create a sophisticated brand for their target audience and launch product: a round-the-world private jet tour of the world's most spectacular golf destinations, from Pebble Beach, California to Barnbougle Dunes in Tasmania, with stops in Fiji, Hawaii, Las Vegas,
This high-end travel startup needed to create a sophisticated brand for their target audience and launch product: a round-the-world private jet tour of the world's most spectacular golf destinations, from Pebble Beach, California to Barnbougle Dunes in Tasmania, with stops in Fiji, Hawaii, Vegas, Bermuda,
As Creative Director of Honeymoon magazine (based in Miami) from 1995-1999, then as a Features Editor at a magazine in London from 1999-2005, and since as an expert copywriter, I have written extensively about luxury hotels, resorts and destinations, from Mexico and Miami to London,
