-1
archive,tax-portfolio_category,term-luxury-clients,term-173,stockholm-core-1.1,select-theme-ver-5.1.8,ajax_fade,page_not_loaded, vertical_menu_transparency vertical_menu_transparency_on,menu-animation-underline,wpb-js-composer js-comp-ver-6.9.0,vc_responsive

COPY FOR PRIVATE JET TOUR COMPANY

This high-end travel startup needed to create a sophisticated brand for their target audience and launch product: a round-the-world private jet tour of the world’s most spectacular golf destinations, from Pebble Beach, California to Barnbougle Dunes in Tasmania, with stops in Fiji, Hawaii, Vegas, Bermuda, Dubai and more.

 

My boutique branding agency, Magnetic Ideas, created business cards, a polished welcome pack, a website and microsite, even vehicle branding for cars and planes. I wrote all the copy, including a 52-page brochure, liaising with hotels and PR agencies to ensure accurate and enticing copy for some of the most sought-after hotels and golf courses on earth.

 

Details were key, as these customers know their golf. Since I once shot a humiliating 103 in Jamaica, I studied up on golf course architecture, and learned my way around a dogleg, through blind tees, tricky hazards and across stunning clifftop greens.

luxury copywriting for travel brands

LUXURY TRAVEL COPYWRITING

Luxury and aspiration mean different things to different travel audiences. Age, geography and income tell only part of the story. Different travel brands target different niche audiences within the luxury travel sector.

When your brand audience includes ultra- and high-net-worth audiences, you need an experienced luxury travel copywriter. As a seasoned copywriter and branding professional with over 20 years’ experience, I can craft brand and marketing copy that aligns with your strategic objectives. This often means a sophisticated approach and rich storytelling, rather than a keyword-heavy hard sell.

Let’s discuss how we can sharpen up your luxury travel brand’s copywriting.

COPY FOR LUXURY PROPERTY IN MONTENEGRO

I currently work with Luštica Bay, a prestigious property development in Montenegro, copywriting for marketing, brand and content.

Set along the breathtakingly beautiful Luštica peninsula, this thriving international community is the result of a well-considered joint venture between Orascom and the Government of Montenegro. Luštica Bay is attracting attention and visitors, and include five-star hotel The Chedi Luštica Bay, glamorous villas, luxury apartments, private beaches, and soon, two marinas, a signature 18-hole golf course, and schools for the year-round residents’s children.

luxury lifestyle copywriting

COPYWRITING FOR LUXURY DESIGN HOUSE, COLE & SON

I recently worked with Cole & Son, one of the UK’s premier design houses (from 1875, by appointment to Her Majesty The Queen), providing copy around the launch of their latest collaboration with luxury African lifestyle brand, Ardmore. For this project, the target audience is quite sophisticated, with a detailed knowledge of Ardmore ceramics. The copy needed fine art knowledge and expertise – and as my first university degree is in art, I found it an absolute pleasure to write.

luxury lifestyle copywriting

COPYWRITING FOR LUXURY DESIGN HOUSE, COLE & SON

I recently worked with Cole & Son, one of the UK’s premier design houses (from 1875, by appointment to Her Majesty The Queen), providing copy around the launch of their latest collaboration with luxury African lifestyle brand, Ardmore. For this project, the target audience is quite sophisticated, with a detailed knowledge of Ardmore ceramics. The copy needed fine art knowledge and expertise – and as my first university degree is in art, I found it an absolute pleasure to write.