I've written brand and marketing copy aimed at international U/HNWI who seek the ultimate lifestyle. Superyacht owners can take their pick of illustrious waterfront destinations and immersive local entertainment, dining and leisure opportunities. It's essential that your brand takes a bespoke approach to copy, tailoring
I worked on a brand refresh with Sanctuary Retreats, a boutique collection of luxury safari lodges, tent camps and exclusive cruise ships that is owned by Abercrombie & Kent on a brand refresh. This involved brand mission, heritage and new tone of voice guidelines. I
In 2021, I completed a copywriting project for Proven, a property marketing company for ultra-luxe residential developments, boutique hotels and groundbreaking mixed-use projects across the globe. Proven brings luxury real estate projects to life through creative and commercial expertise. As owners, developers and managers, they
As Creative Director of Honeymoon magazine (based in Miami) from 1995-1999, then as a Features Editor at a magazine in London from 1999-2005 and as a copywriter since 2005, I have written extensively about luxury hotels, resorts and destinations, from Mexico and Miami to London,
As Creative Director of Honeymoon magazine (based in Miami) from 1995-1999, then as a Features Editor at a magazine in London from 1999-2005, and since as an expert copywriter, I have written extensively about luxury hotels, resorts and destinations, from Mexico and Miami to London,