When I ran my boutique branding agency (Magnetic Ideas), we did extensive work with SMEs and start-ups, including luxury copywriting for family brands. This brand creation project was for a high-end nursery umbrella group. I wanted the brand to stand out among most nursery logos
My boutique branding agency (Magnetic Ideas) created the original branding and website for award-winning educational toy Müro (logo and identity by my colleague Sabina Hassan). We met with the founder and learned about his plans for the brand. After researched the educational toy market, I
I have written features on pregnancy, birth, babyhood and parenting for various publications in the UK. I wrote about health and wellbeing during pregnancy, different types of childbirth, newborn health and wellbeing, weaning, and child psychology and development. I have also written about the difficulties
My boutique branding agency, Magnetic Ideas created the brand identity for this fashion start-up, for a young female entrepreneur. She already had her brand name, Tulle & and wanted a visual identity that would help illustrate the beauty and versatility of tulle. My tag line
