Working with Signature Creative in LA, I helped shape the branding and messaging for a property developer undertaking a major business property in one of the top US cities for business. This was a philosophical exercise, in addition to a branding one. What does an
I’ve written copy for Maison Pyramide, a brand-building agency who help MENA-based luxury brands connect with international retailers, such as Harvey Nichols. The agency is uniquely connected with the luxury millennial consumer segment in MENA, and hosts illustrious launch events as well as helping brands
My boutique branding agency, Magnetic Ideas worked with legal recruitment firm Kinsella Legal, based in the City of London. We created bespoke print and digital ads, banners and emails, with a focus on engagement and driving response. We created concepts, design and copywriting for content
I have written brand and website copy for a range of therapists, counsellors and coaches in London and the US, including a prominent psychotherapist based in Central London, whose new website I am completing. I have written for leadership development courses and in-house trainings for
In 2022, I was approached by the founder and CEO of a fine art shipping company with a sustainability element, to help refine their copy and messaging. I wrote B2B copy for their website, two marketing email series and several blogs, and I edited a
My boutique branding agency, Magnetic Ideas created the brand identity for ThinkPattern: a business leadership coaching company. It was very interesting to learn about the client’s approach to leadership coaching, psychology and performance improvement, particularly in terms of helping engineers and tech people adapt to