COPYWRITING
FOR DISTINCTIVE
BRANDS
I provide expert copywriting services and brand consultancy for London agencies and international clients. My background spans marketing, branding, design and journalism, so I can work independently or collaborate with your team on brand guidelines or specific projects, from websites to brochures to campaigns.
Get me on board to bring fresh eyes to tricky projects, whether you need a ‘fixer’ for a website that the client isn’t yet happy with or (even better) copy support from the start.
MIAMI TO MAYFAIR
TO MALLORCA
Over 20 years of copywriting and branding experience working with clients from London to LA, Soho to Sydney.
AUDIENCES: HWNI, INTERNATIONAL, SOPHISTICATED
I tailor copy for specific audiences, whether they’re (U)HNWI, astute C-suite executives, international yacht owners, millennial luxury consumers in MENA, entrepreneurs, busy families – or a blend of traits and niche categories.
COPY FOR INTERNATIONAL AUDIENCES
COPY FOR PROFESSIONAL AUDIENCES
COPY FOR FAMILY AUDIENCES
U/HNWI AUDIENCES
INTERNATIONAL
BUSINESS AUDIENCES
FAMILY AUDIENCES
AMERICAN ENGLISH
OR
BRITISH ENGLISH
As a dual citizen (US and UK) based in Central London, I specialise in British and/or American English, tailored for discerning global audiences.
Having lived and worked in Soho, Southwark, Miami’s South Beach and the American South, I bring a deep understanding of the distinct – but often subtle – differences between American and British English.
WORKING WITH AGENCIES
I provide copywriting services for agencies around the world. In 2023 and 2024, I’ve worked with agencies in Shoreditch, Soho, Egypt, Leicester and Los Angeles. I’ve worked extensively with Signature Creative in LA, headed by the visionary John Gheur. Signature works with leading names in entertainment, luxury property and innovative tech.
GET IN TOUCH
COPYWRITING SERVICES IN CENTRAL LONDON
Professional freelance copywriting services to amplify your agency’s power.
BRAND COPYWRITING
Select from a full range of brand copywriting services from a highly experienced freelance copywriter, such as brand naming, messaging, TOV guidelines, boilerplates and launch campaigns. Refine your brand messaging to develop a consistent brand presence and articulate benefits that appeal to your specific target audiences.
TONE OF VOICE GUIDELINES
Ensure your brand look-and-feel and voice are consistent and appropriate for your target audiences, aligning with brand strategy and concrete principles. With a background in branding and design, I can advise on the overarching brand development and how the tone of voice can work in harmony with the visuals. Get guidance on brand messaging and tone of voice, so that in-house teams can communicate clearly and on pitch. I can also create compelling statements on mission, vision and values for your comprehensive brand guidelines, in ways that resonate with customers – and internal teams.
BRAND NAMING & PRODUCT NAMING
Expert support in brand development, including brand and product naming, based on extensive research of your sector and the customer persona.
PITCHES & PRESENTATION DECKS
Expert crafting of presentation decks: architecture, design and copywriting available. Striking presentations that are thought-provoking and compelling, and built on a firm strategic foundation.
WEBSITE COPYWRITING
Make your website work harder, with a homepage that clearly articulates your offering, resonates and prompts action, a compelling About Us page, SEO-optimised content, tempting product descriptions and high-conversion landing pages, so you can fulfil your brand objectives while generating traffic and boosting conversions.
HIGH-QUALITY CONTENT
• BLOGS & ARTICLES
Strategic content that delivers on your objectives, such as increasing (sticky) web traffic and improving search results.
• GHOSTWRITING FOR THE C-SUITE
Intelligent content that boosts your reputational profile, establishes your brand as a trusted voice in your sector, and builds connections with important influencers, organisations and companies.
ADVERTISING COPY
A creative freelance copywriter brings the magic – so your brand’s concepts, headlines and ad copy demand attention… but in ways that suit your brand persona and appeal to your clientele.
EDM, EMAILS
Email series aimed at either cold or warm audiences, to build brand awareness, establish a valued connection… or sell.
ABOUT MIRANDA NEWSOM
I care deeply about the craft of writing, and love bringing words and imagery together to tell a richer story. As a freelance copywriter and brand consultant, I deliver added value, thanks to an international background and experience across branding, marketing and design.
I grew up in an entrepreneurial family (restaurants, shops and property) on the coast of North Carolina, USA. From my first job (assistant dishwasher at age 10 in our waterfront restaurant) to a hot summer of roofing after uni, I learned the value of hard work.
