I worked on a brand refresh with Sanctuary Retreats, a boutique collection of luxury safari lodges, tent camps and exclusive cruise ships that is owned by Abercrombie & Kent on a brand refresh. This involved brand mission, heritage and new tone of voice guidelines. I also worked on a launch campaign for the refreshed brand, working closely with the CEO and marketing manager. In addition, I have written extensive copy for their website and for blogs and press releases on new properties launching on the market, particularly post-COVID, as they acquired several new luxury properties across Africa.
luxurious, travel, uhnwi