I took on a six-month contract as Content Manager for easyProperty, and while there, was asked to manage the design team as well. I and my team created web copy, brand copy and performance marketing copy for both the residential and leaseholder arms of the business, from door drops and email series to digital ads and SEO-focused blogs that worked as efficient funnels (particularly for the landlord target audience). My colleague Martin Clarke was particularly adept at creating a plan and then writing and revising blogs to secure significant SEO gains, while ensuring all copy was truly informative and readable as well.
I also had ideas of how to broaden the brand’s appeal, with suggestions for new campaigns that could be more creative (matching the easyJet approach), but within the six months, we did make incremental gains with the existing marketing objectives.
business, property 2