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This high-end travel startup needed to create a sophisticated brand for their target audience and launch product: a round-the-world private jet tour of the world’s most spectacular golf destinations, from Pebble Beach, California to Barnbougle Dunes in Tasmania, with stops in Fiji, Hawaii, Vegas, Bermuda, Dubai and more.


My boutique branding agency, Magnetic Ideas, created business cards, a polished welcome pack, a website and microsite, even vehicle branding for cars and planes. I wrote all the copy, including a 52-page brochure, liaising with hotels and PR agencies to ensure accurate and enticing copy for some of the most sought-after hotels and golf courses on earth.


Details were key, as these customers know their golf. Since I once shot a humiliating 103 in Jamaica, I studied up on golf course architecture, and learned my way around a dogleg, through blind tees, tricky hazards and across stunning clifftop greens.