In 2022, I was approached by the founder and CEO of a fine art shipping company with a sustainability element, to help refine their copy and messaging. I wrote B2B copy for their website, two marketing email series and several blogs, and I edited a
I have written copy for several projects related to BIDs (business improvement districts), including for the means, a placemaking agency. For them I wrote copy for TfL encouraging walking in the Southwark/Bankside area, and copy for the BID in Brixton. I currently write copy for
I worked closely with Flag Communications on this project to promote more sustainable agriculture, including regenerative farming practices such as cover crops, migrating animals and other soil health initiatives. Benefits can include increased yields, less erosion, a healthier microbiome and more fertile land. The project
Working with esteemed sustainability comms agency Flag Communications, I wrote copy for a new sustainable aquaculture initiative designed to promote more sustainable and healthier aquaculture practices. Aquaculture is a vital element in providing protein-rich food for the world's populations, but the principles and practices need
In 2020-2021 I worked extensively with sustainability communications agency, Flag Communications. They are a respected agency that provides sustainability strategies and best-practice reporting, from reporting strategy to sustainability framework analysis and completion, including IIRC, GRI, SASB, UNGPRF and TCFD. They also provide a full range
Sustainability copywriting Luxury and aspiration mean different things to different U/HNWI audiences. Age, geography and income tell only part of the story. Different brands target different niche audiences within the luxury sector.