During 2020-2021, I wrote copy for luxury lifestyle brand Asprey. The esteemed luxury design house creates highly desirable luxury gifts, handbags, jewellery and is known for luxurious silver and crystal products. I crafted a range of copy for marketing campaigns and product descriptions, including for
Luxury travel copywriting Luxury and aspiration mean different things to different U/HNWI audiences. Age, geography and income tell only part of the story. Different brands target different niche audiences within the luxury sector. When your brand audience includes ultra- and high-net-worth audiences, you need a luxury copywriter
International copywriting Luxury and aspiration mean different things to different U/HNWI audiences. Age, geography and income tell only part of the story. Different brands target different niche audiences within the luxury sector. When your brand audience includes ultra- and high-net-worth audiences, you need a luxury copywriter to