22444
page-template,page-template-full_width,page-template-full_width-php,page,page-id-22444,stockholm-core-1.1,select-theme-ver-5.1.8,ajax_fade,page_not_loaded,wpb-js-composer js-comp-ver-6.9.0,vc_responsive
Title Image

Writing for international audiences

COPYWRITING FOR GLOBAL CUSTOMERS

MIAMI TO MONTENEGRO TO MENA

International copywriting for distinct audiences requires careful understanding of language differences and deep knowledge of different cultural perspectives. I’ve worked with clients from Lagos to London, Dubai to Denmark, Cambridge to the Caribbean, and Moscow to Miami.

 

I work directly with international clients and provide white-label copywriting and brand expertise for design and comms agencies working with clients around the world.

PRECISE COPY WITH PERFECT PITCH

As a US and UK citizen based in London, I have particular expertise with the (often subtle) differences between British and American English.

Copy tailored for North American beef ranchers

Copy for luxury EMEA agency Maison Pyramide

Copy for leisure and travel businesses in Miami

Web copy for luxury brand & event company in EMEA

Ad copy for luxury properties in Montenegro

Copy aimed at art businesses around the world

LUXURY IN A GLOBAL CONTEXT

Luxury means different things to different audiences, and effective copywriting needs to flex accordingly. Millennial consumers in MENA (Middle East and North Africa) have distinct priorities that differ from customers in California – or Kensington.

GLOBAL LUXURY COPYWRITING

Ensure your copywriting speaks to the sophisticated customers you want to attract, whether that means C-Suite executives, luxury-minded 20-somethings, sophisticated older customers, international property investors or seasoned world travellers.

Over 20 years of global copywriting experience working with a range of clients: heritage brands, travel companies, international property developers (residential & hospitality). I also work with branding and design agencies who specialise in global clients.

LET’S TALK

I’m happy to meet you in person (in Central London) or via Zoom, Teams or telephone.

CALL OR EMAIL

  • In the early days of the pandemic, we found ourselves with an urgent need for sparkling creative communications that could traverse the Atlantic. Miranda was the answer, combining a straight-talking business approach with an ability to write copy that hit the mark.

    - Archie WhitworthEditorial Director, Flag Communications

  • Miranda brings our brand to life in an engaging, creative way, giving us our own unique voice. She articulates what we are trying to say in terms of meaning, values and appeal to customers in the luxury travel markets.

    - Pieter Van Der ScheeSenior VP Sales, Abercrombie & Kent

  • I have hired Miranda on several occasions for projects with international clients (mainly from Moscow and Spain). Miranda offers a very professional and reliable service. She's a delight to work with and I highly recommend her services.

    - James AllenFounder, Birch