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Writing for international audiences

COPYWRITING FOR GLOBAL CUSTOMERS

MIAMI TO MONTENEGRO TO MENA

International copywriting for distinct audiences requires careful understanding of language differences and deep knowledge of different cultural perspectives. I’ve worked with clients from Lagos to London, Dubai to Denmark, Cambridge to the Caribbean, and Moscow to Miami.

 

I work directly with international clients and provide white-label copywriting and brand expertise for design and comms agencies working with clients around the world.

PRECISE COPY WITH PERFECT PITCH

As a US and UK citizen based in London, I have particular expertise with the (often subtle) differences between British and American English.

Copy tailored for North American beef ranchers

Copy for luxury EMEA agency Maison Pyramide

Copy for leisure and travel businesses in Miami

Web copy for luxury brand & event company in EMEA

Ad copy for luxury properties in Montenegro

Copy aimed at art businesses around the world

LUXURY IN A GLOBAL CONTEXT

Luxury means different things to different audiences, and effective copywriting needs to flex accordingly. Millennial consumers in MENA (Middle East and North Africa) have distinct priorities that differ from customers in California – or Kensington.

GLOBAL LUXURY COPYWRITING

Ensure your copywriting speaks to the sophisticated customers you want to attract, whether that means C-Suite executives, luxury-minded 20-somethings, sophisticated older customers, international property investors or seasoned world travellers.

Over 20 years of global copywriting experience working with a range of clients: heritage brands, travel companies, international property developers (residential & hospitality). I also work with branding and design agencies who specialise in global clients.

LET’S TALK

I’m happy to meet you in person (in Central London) or via Zoom, Teams or telephone.

CALL OR EMAIL