I’ve written vibrant copy about luxury travel and honeymoons for 20 years, for travel brands, destinations, websites and publications. Projects range from strategic rebranding advice and copy for a luxury safari company to a 52-page brochure for exclusive private jet tours.
My route into luxury travel copywriting was journalism. As a Features Editor at Hearst UK for five years, I wrote readable copy and advertorials about travel and destinations. Before that I was Creative Director of Honeymoon magazine (based in Miami), where I penned features on travel and created ads for exotic destinations and luxury hotels, including writing an advertorial booklet for The Islands of The Bahamas and directing photo shoots on location.